Marketing For Top Home Based Businesses
There are many varied marketing tools and methods for top home based businesses and
they range in price from free to very, very expensive, and some require more time and effort from you, so you will need to work out which ones are best for you.Business cards are a great way to advertise. They are small but can contain enough detail about you and your product or service plus you can always have some on hand wherever you go. One lady I know has printed cards for her young son to hand out promoting the family business as he really enjoys being involved and tells everyone he meets about the business. Printing prices can vary due to paper, the number of colors, number to be printed and if printing is to be on both sides, so shop around and compare what you are paying for. There are printing websites that offer free cards so look there as well but beware of any hidden costs!
Other printed items include fliers, banners, lawn signs, car signs and various other items such as pens, mugs, t-shirts, key rings, mouse mats so you may want to use some of these things as giveaway items to potential customers. Again, prices vary so do your homework.
If you have a computer and printer and know how to use certain software programs then you can design and print your own fliers and cards doing only as many as and when you need, thus saving money, but you will be using your own time and energy which may be better utilized in your top home based businesses. There are many different types and sizes from which to choose. Then you can letterbox drop them youselves even whilst you are on your daily walk or get your family involved as it is a great way for children to earn pocket money. There are companies and people who can do this for you too for a fee. Also, keep on the lookout wherever you go for community notice boards as these are a great place to put up a flier with pull-off tabs on them.
Print ads placed in various publications is another good method. Depending upon your budget and location you can place ads in your local papers or in the larger national papers or magazines. Prices vary greatly with this method due to the size, style, color, and distribution of the publication. Sometimes the companies give discounts if, say, you put the ad in for so many weeks or a few of their papers or magazines, so ask them.
The social media sites are another great way, however, you must not deliberately advertise - it must be done very, very subtely, so be careful otherwise your accounts on the sites will be shut down plus you will alienate your potential customers instead of attracting them. It is best to get advice from experts when you do this method.
You can also purchase customer contacts called leads via companies over the Internet who have put out questionnaires for people who are looking for certain things. Prices vary here too depending upon the type of lead or how old they are. These are a quick and great way to get customers as these are people who are already wanting a particular product or service.
Another way is to have a blog or website and then use various methods such as writing articles, doing videos and using the social media as well as the methods I mentioned earlier to promote and get customers to it. There are many and varied costs to this system and there is a lot of hard work involved.
Now that I have given you some ideas on marketing for your top home based businesses you now need to sit down and investigate them, checking them against your budget. Work out a marketing plan that uses more than one at a time as not all methods work well at the same time. Continually review and change it so that you can reach as many customers as possible and make adjustments as required.
Wishing you well in your marketing so that you all will have top home based businesses.
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