Location Based Business Directories
Local business listing is a tool that allows businesses to connect efficaciously with customers seeking information about businesses
. Not only are business owners in control of their business listing they can also provide useful and authoritative information in a timely manner.Claiming your local business listing should actually be a priority for small businesses that do not have owned websites. Business directories make it possible for them to use location based directories for marking their presence on the World Wide Web.
The reasons why your business must be there on the Internet is obvious. The Internet has, over the years, become the most popular tool for searching local businesses to buy from. There are millions of unique visitors every month looking for specific information. Signing up for a business account with the business directory specific to your area can add power to your existing efforts at driving traffic to your website. Local business listing websites provide the required regional focus that makes a great difference to the success of small and medium sized business.
The same options that were available for listing businesses in paper based directories are now available in their online avatars yellow pages, regional directories and industry based directories.
Advertising in paper based directories has taken a backseat due to the high cost of printing and consequently the high cost of advertising in them. Local online business directories may offer to list your business for free or charge a fee. The charges may vary between $5 and $299 depending upon the range of features and the type of listing requested.
It is a competitive market out there and it makes sense to do a bit of research before selecting online directories you want your business to appear in. A simple Google search for local business directory displays 359,000,000 results and even an exact match returns 17,300,000 results. That is the level of competition out there on the World Wide Web. However, the name of your city plus directory will narrow down the results to make it easier for you prepare a shortlist of those you may want to research further.
You can submit your website URL manually or hire a service that will submit it for you for a nominal charge. These are automated services but may harm your overall business interests as it may lead to de-indexing of your website from search engines. The right way is to list your website manually. Before you go ahead make sure that your website is up and running.
Before you select a business directory for listing your business make sure that the directory website grabs the attention of the visitor. People looking for specific information are in a hurry and not likely to spend more than couple of seconds if the site does not offer what they are looking for.
Online local business listings are particularly beneficial for small and medium sized businesses as they lead traffic to your website. Even in the absence of a preexisting website, business directories offer additional features such as spotlight listings and additional pages for detailed information of what your business has to offer.
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