Local Online Marketing For Small Businesses
Many people are unaware of what on line marketing is
. Just as many business owners have no idea of how Google works at all. The question is, how does that work? The answer is that local businesses do not need to worry about their worldly impact on line. They only need to be concerned with their competition in their own smaller markets. There are tons of ways to do these things to bring about local Internet success. These things depend on the particular business and its market and the goals of the individual business owner. Today we are going view just a small portion of these.A large amount of business owners realize that having a website and being listed in Google is important to the success of their local business. These people usually do not know anything about how to get their site found easily, let alone get ranked highly. They are not aware of what they may be missing by not marketing their site. That 90% of all clicks happen on the first page of the search results and of that 90%, 40% goes to the site that is ranked 1st on the page. To do this, the initial step is to do on site SEO. SEO, stands for Search Engine Optimizing, meaning, make your site appealing to Google so it wants to rank it highly. People are all ways trying to figure out what Google likes and dislikes. There are several that have stood the test of time and here they are Google likes; Linking around the site and to other sites, appropriate meta-tags, fixing broken links, using Web 2.0 and Word Press, relevant content, article headers, good keyword placement and much more.
Secondly, local websites should be listed in all of the major online directory sites. This is true for a few reasons. Firstly, site owners want their names and business to be out there on the Internet to as many different places as possible. Costumers seeing your business in several places will create trust between you and them. And, these directories provide trusted back links to your site which helps with authority and Google likes it.
The next big technique for local online marketing is off site SEO. Off site SEO is basically back linking from other sites to yours. This can be done in several different ways. Most agree that the best way is to get links from powerful, authoritative sites that are pertinent to your market. For example, if your site is about your tire repair shop, a link from Good Year pointing back to your site would be a great link. However, most big sites will not let anyone put a back link on their sites and if they do, it can be very expensive, so we usually have to find another way to do this.
One of the types of pages that the search engines like, especially for back-linking to your site, are on Web 2.0 sites. Google like these because they are interactive with the visitors and Google likes activity on sites. These pages can allow for comments, list, polls, etc. Many people write great articles with relevant content that get listed in google like a website. These sites make the visiting costumer feel like they are part of the content on that particular page. Old Static page sites that you can only view have fallen out of favor with Google.
There are many, many other Internet marketing strategies for small business advertising, too many for this article, to explore with any depth. Just remember Marketing is just doing whatever you can to get costumers. Everything that helps to do this, is very valuable and can change a business dramatically. I do need to mention some of the other techniques that are available, they can be; Social Media , Video , Audio , Press Release's, Article Submissions and List Building. These are all effective tools depending on the market and the goals of the site owner. It doesn't really matter what your plan of attack is as long as you have one. This stuff isn't going away folks and the earlier a business owners comes aboard the better for him or her and it is not so good for their local competitors. Online Marketing is the first step in dominating your market. Just ask the guy that is currently ranked number one in you area.
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