Local Business Lead Generation Tips
While there are many offline methods of bringing customers to your business
, I would argue that these days online methods are even more important. And within that there are numerous online methods. This article will show you five methods of bringing in people to your business from online means.PPC
Pay per click advertising is paying for ads on search engines like Google and the soon to be Yahoo-Bing alliance. There is also pay per click available on sites like Facebook and Youtube. Plus with Google's Adsense these ads can appear on tons of sites across the web.
The biggest advantage of PPC is that you can have your ads show up within an hour from scratch When you set up a campaign and ad you'll be able to target your potential customers through demographics, location and keywords. Any local business would definitely want to only target the area within the range of their business. If you're in California there is no use in advertising to New York unless your produce and ship a product there.
Of course this is advertising. That means you pay for each of those clicks. Without a well-managed campaign and really knowing what you are doing you can end up paying a lot more than its worth. You need to make sure your ROI is positive when doing pay per click.
Social Media
Social media and Web 2.0 comes in many different forms. Specifically what you want to go after with this method is the big network building sites like Facebook, Twitter, and for some professions LinkedIn.Of course the internet moves fast so this will not always apply. Remember when MySpace was the top player? Now it only gets a tiny fraction of traffic compared to Facebook.
By building a profile on these sites you can gain followers and communicate with your potential customers. An advanced method is to fine someone who has a large following and get them to like or recommend your services, thus spreading the word to all their followers Facebook and Twitter can be tricky in managing. You want to balance it with enough social interactivity, information giving, and commercial intent.
Also beware that these sites can become a huge time suck if you're not careful.SEO
Search engine optimization is the act of getting your site (or any other web property you own) up into the top results when people search for your keywords. When you do this right you will get lots of free traffic and added credibility just by ranking well. For this reason this is one of my personal favorite ways to go.
The only real drawback is that it can take some time, especially if you don't know the right way to do it. Of course, there are cases where you can rank very quickly. Also the search engines are always moving so it takes constant work to maintain the results you've gained.
As with anything else it takes knowledge on how to do this properly. Be wary of big SEO firms (and spam emails) that tell you they can get you to the #1 spot overnight. Most of these companies do very little, and if you don't know what to look out for you could easily fall trap for it.
For more information check out Santa Cruz CA SEO services. Plus you'll learn the difference between SEO and SED
Video
Youtube is huge. People even search just within youtube to find information they're looking for Add to the fact that videos from Youtube and other video sharing sites show up in the regular search engines and you have more reason for doing video marketing.
No longer does is take a full on production to make quality video. And if you don't want to show up on film there are ways around this that still work for making video.
To get the best results with video you need to know some basic SEO as well.
Another great thing is that the video can market for you but you can also use it on your site for more interactivity and possibly leading to more sales.
Email Marketing
This method works offline and online. By offering something on your site (notice of sales, a coupon for 10% off, helpful tips) you can get people to give you their information so that you can market to them in the future. Once you have the leads you need to then market.
If you have a customer list you can do the same with various forms of direct mail. What marketing to a list allows you to do is create money on demand, instead of only waiting for new customers. Just put together some special offer, blast it out (which can be done for free with email) and people will come in to buy.
Every other method brings traffic into your website and store. Meanwhile you should always be building your list which means more money down the road.
What these services done for you? Santa Cruz Internet Marketing
Local Business Lead Generation Tips
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