Lia Sophia Review - Is the Lia Sophia Opportunity the Right Fit For Your Home Business?

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Lia Sophia Review - Is the Lia Sophia Opportunity the Right Fit For Your Home Business

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They've been in business for over 30 years and they're a member of the Direct Selling Association (DSA). A great thing about Lia Sophia is that they offer all their customers a life time replacement of all their jewelry.

My main goal is to discuss Lia Sophia's business opportunity so that you can decide for yourself if this is the right fit for your home based business.

How To Get Started

In order to become a Lia Sophia advisor, you must pay $149 for the starter kit. The kit includes the following:

1. 24 pieces of jewelry which is around $1,000 worth of jewelry.

2. Display trays, display cloth, carrying case

3. Product Catalogs.

4. Training material for you as a distributor.

5. Marketing materials for home parties.

There is enough equipment in the starter kit for up to 5 home parties. Home parties are hosted by a customer that is interested in your products. An interested customer will host a home party at their house so that you can come over to talk to people about your products. The customer that hosts the home party will receive various discount rewards off jewelry. The interested customer will invite family and friends to see what you have to offer. These home parties are the backbone of an advisor's business.

Also, if you want to have a Lia Sophia pre-built web site it will cost you $9.95 a month.

Lia Sophia Compensation Plan

Like all MLM companies, you will earn a commission of the sales you make as a distributor. Also, you get rewarded for recruiting and training people on your team. The majority of your income is going to come from the performance of your sales team. Your ability to create a training program that duplicates success is vital to your financial performance. It's known with a MLM business you will get paid for your team's efforts.

As an advisor you will receive 30% sales commissions from the home parties you attend. Also, if you recruit enough people on your team you can get to the Manager level, which will allow you to receive 10% from the sales generated by your team.

Lia Sophia Training

If you become a Lia Sophia advisor you are trained one on one by your sponsors. You can also get additional training from live and recorded web classes.

Lia Sophia is teaching their advisors how to utilize old marketing techniques. Lia Sophia advisors will get their customer leads through people they know like family, friends, and close associates. They will then try to sell or promote their jewelry products to these people. Also, they will use word of mouth to gather additional customer leads. Advisors will set up home parties with people that agree for an advisor to come over to their house and give a presentation about their products. The person hosting the home party will invite his or her friends. From there a Lia Sophia advisor will promote their product at the home party and will do the following:

1. Allow prospects to sample products.

2. Try to sell prospects the products.

3. Try to recruit people into the business opportunity.

4. Set up additional home parties with prospects that are interested in hosting a home party.

So it's up to you to decide if this is a marketing process you are comfortable with. This is the old way of marketing. The new methods of marketing are to utilize the power of the internet by marketing online. Utilizing these methods extends your customer based beyond your local area. The internet is a much bigger market and doing online advertising will allow you to get in contact with only people that are already interested in what you have to sell. Some online marketing strategies include the following:

1. Create capture web pages and sales web pages so people get to know who you are, what you do, and learn what value you are giving to them. This will allow your customers to develop trusting relationships with you without physically meeting you. Creating this relationship can then lead people to buy your products on your web site or even join your primary business opportunity.

2. Utilizing a pay per click campaign will allow you to get traffic to your web site so people can check you out and possibly purchase what you have to offer.

3. Article writing and video creation are two means of communication that allow people to see what you have to offer and to see how much expertise you have in your field. The key is to help people solve their business problems for free without expecting anything in return. But what you'll get in return is some people's trust and loyalty to you and your products. These people can even end up being actual customers or even team member within your organization.

These are just a few of the things you can do to attract people online to you, your business opportunity, and the products you have to offer all from the comfort of your own home.

Now if you don't mind driving to home shows and presenting your products to people and you don't mind using old marketing techniques because you believe it will work for you then Lia Sophia can be right for you. And it can work for you because there are other people committed to the Lia Sophia opportunity that are making a legitimate income. But if you want to be in an opportunity that is going to show you how to leverage the power of the internet and utilize smart online marketing techniques then the Lia Sophia opportunity may not be the right fit.

Conclusion

There is no Lia Sophia scam. You can definitely succeed in this business. But you have to decide for yourself if their marketing methods are something you are willing to commit to. Remember it's known that Lia Sophia advisors will make the majority of their sales through home parties. So it is up to you to find customers that are willing to host a home party for you to promote your products at. Your business is going to be based on word of mouth. Now if that is something you are comfortable with then this is an opportunity that fits you. However, if you're a person that is looking to utilize online marketing techniques to attract a bigger market outside of your local area, then you should consider looking at what other opportunities are offering so that you can learn how to extend your customer base online.

Brandon R. Drake is a professional marketer and an online marketing coach that helps serious entrepreneurs increase their skills by teaching effective methods to leverage the power of the internet and utilize smart marketing techniques to be successful in network marketing.

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