Lead Box Secrets For The Personal Training Business

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A great way to build a 2,000-5,000 email list of local

, affluent consumers who are in need of your personal training business products and services, AND a powerful REASON WHY to contact your ideal strategic alliance partners, build relationships with them, and help them grow their business (and yours).

Some companies, many of the big box gyms/clubs, have used these boxes effectively to generate leads based on "Win One Free Month" and other such offers. However, they've been doing this for so long, subjecting so many to their ruthless, overbearing, high-pressure sales tactics...on your first visit, no less...that consumers have wised up. Another not insignificant problem is getting business owners to agree to place your boxes - why should they, what's in it for them? Because of these issues, new tactics are necessary to make lead boxes work.

A compelling WIIFM (what's in it for me) reason why businesses will allow you to place a lead box in their store/practice for your personal training business.

A KILLER Offer.

A simple, easy, non-threatening way for the prospect to take advantage of the offer.

An automated relationship-building and follow-up system to move the lead from prospect to client/customer.

First, WIIFM. Without strategic allies in high-traffic businesses serving your ideal personal training business prospects, the lead box tactic cannot work. So the pitch, in a nutshell, is this: "I will place a nice looking lead box in your store near the cash register/check-out with an irresistible FREE offer for your customers requiring only their name and email address. Each one who completes the form will win. I will pick up the leads regularly, make sure there are always enough forms and pens...and I will share the list I build with you!"

Now let's move on to the second obstacle - creating a killer offer. People want more than a chance to win in exchange for giving you their contact info, they want a guaranteed win.

You'll need a lead box offer that attaches to the top display portion of the box. This is how you get maximum enrollment - maximum number of leads. When someone completes the form with their name and email address only (non-threatening), they get an email from you (yourname@yourtownvipclub.com) telling them about the $477 in gifts they've won and asking them to opt-in to your list in order to claim their gifts. Once they opt-in, they get a PDF with gift certificates to your strategic ally partners (and your business) valued at $477. PLUS, they are entered to win one free month of personal training with you! This grand prize offer gives you the opportunity to tell them all about your services. Every two months or so you hold an official drawing (possibly leveraging some media coverage) and awarding the winner.

Obviously, this is as non-threatening as you can do it. Email only, no sales pressure, nobody calling, nothing to buy...ever. Totally free. Totally win-win. You get the name and contact info, they get gifts and a chance to win big. All that's left is setting up automated marketing to these leads. Your agreement with your strategic ally partners is simply this: You will send a specific offer for each partner, once a month to the entire list. If you have five partners, plus yourself, that's six promotional emails, each containing an exclusive "member-only" deal that is welcomed by the recipient. Of course, I recommend you contact the list more frequently with that, providing local news and info they will be glad to receive about your local area, special opportunities, health and fitness related stuff, etc.

Done correctly, with six local businesses (including yours) participating, you should be able to collect 50 leads per week (at a minimum) and grow a 2500 name LOCAL email distribution list within 12 months. Even if the whole thing only generates a buck a month per lead (and I'm sure you can do a whole lot better than that,) that's an extra $5,000 per year you and your partners can each take to the bank. All for very little time and effort on your part.

by: Mike McCoy

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