Japanese Brands Projector Industry Shrink Dramatically Year Review
blink of an eye, the journey we have traveled almost half
, while 08 year is the starting point of the economic crisis, Price war The end, but the 2009 projection of the market this made us feel even more upheaval and unrest, it is now Projector Industry carrying the stage, so we need more detailed grasp of the market to better harvest, invite you to look back along with Xiao Bian, Prospect.
Reshuffle soon
09 channel is a seismic change, the impact is not just the current brand of products Sell And even the future pattern of the projector market, especially the replacement of the total generation, often also means that the brand's product strategy and market change in the layout, thereby affecting the future market trends and is the process of change is quite simply the market cycle , several aspects of technology and strategy, then some elements in common with the current, projected market a new shuffle is inevitable.
First look cycle. Any industry is a cyclical market characteristics, the impact of the cyclical fluctuations of the factors have varied, but the change is an eternal theme. Projector market this year, for example, depression and policy change is the greatest Business Projector Market, from early 2008 to the first half of 2009, business projector market can be said to , while domestic market with lower prices, there may be a short-term rapid growth, as construction market because of policy support, opportunities also large, relatively large variable is the mini-projector.
Followed by the technology. With the projector market, projection technology change is inevitable, and even mainstream technology in the next few years are likely to have varying degrees of changes, such as the present has been completely occupied by the basic low-end DLP, LCOS technology in the home, micro- investment in the field was more acceptable, but LCD Is some feeling of twilight, and in addition to the gradual loss of technical superiority, the number of Japanese enterprises have been seriously affected, it could be a technical lead the industry as a harbinger of change.
Finally, there is strategy. Projector market every channel will change the basic product and its brand marketing strategy an impact, such as long-term business market, Toshiba main attack to work Education Based Hitachi, or even Barco, Christie and DP so, the channel strategy for the projector brand is best qualified to speak of, wants to enlarge the domestic market, channel, and strong combination for the king is the industry's iron rule.
Thus, the deterioration of the economic environment makes the LCD blocked early in 2009 to Japanese-owned enterprises represented Epson large-scale contraction of non-Japanese will inevitably rise as an important opportunity, and Texas Instruments introduced the latest technology is also the purpose of In this, to LED technology is represented by one of the catalysts of new technologies, DLP technology camp has sounded the horn counter ... ...
From the beginning by the end of 2008, around the topic of traditional channels, the projector did not stop, Zhongguancun lower rent, the Pacific protest fully explain the economic decline brought pressure channel, even if so, by the end of 2008's "Pao Lu "," winter "is still very frequent, and therefore sicker channel, network sales platform is one of the incentives.
Japanese Brands Projector Industry Shrink Dramatically Year Review
By: erenber
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