Isd Global: Going Back To School For Brands
ISD Global the Dubai headquartered new age brand marketing consultancy has pioneered
yet another game changing initiative that brands wanting to target the demographic of 6-18 year olds would love to leverage.
Imagine the prospect of brands getting the opportunity to talk to 75000 plus school students every day in the UAE. In an environment which is the insides of a school bus. Average time spent being at least one hour both ways commuting from home to school & back. Brands can now relish this rare situation wherein they get to talk to their potential customers in a non intrusive, captive eco system.
ISD Global now offers to brands in the UAE a platform to communicate to one of the most sought after demographics- the 6-18 year olds. It now offers to brands a fleet of more than 1500 school buses serving more than 100 schools in the UAE reaching out to a daily target of more than 75000 students.
Its a brand marketeers delight. Nowhere do you get an opportunity to talk to this highly desired audience demographic in such an intimate, captive, non distracting atmosphere. Its a very difficult to pin down TG otherwise with very little attention spans and extremely high boredom lifecycles. What we are offering is a platform to be talking to this audience, inside a bus as they commute to and from their respective schools, with average dwell time that is anything between 60-120 minutes, every day. The current student universe that can be reached through this exercise stands at 75000 students every day and the number is expected to augment to more than 100000 by the first quarter of next year, remarked Suresh Dinakaran, CEO, ISD Global.
If you look at the spectrum of brands that can leverage this wonderful , first of its kind marketing opportunity in the UAE, it would include the likes of gadget brands(Playstation, Wii, Xbox, Mobiles), Chocolates, Juices, Fashion, Fast Food Brands, Higher Education(Universities), Theme Parks, Amusement & Gaming Centers, Stationery brands etc. In fact brands that want to market to other audiences using this demographic of 6-18 year olds will also find this platform perfectly conducive. Its a long, long list that resonates perfectly well with the profile of the audience on offer, added Pravin Ahir, Director Operations at ISD Global.
ISD Global has been at the forefront of offering future ready, market sensitive brand communication solutions to clients that are high on efficacy and appropriate on investments. These include an LED Screen on one of the busiest roads in the UAE (the Dubai Sharjah Road),its cutting edge magazine on brands & branding Brand Knew available in both print & digital formats etc. Quite a few more innovative offerings are in the pipeline and they would be unveiled before the end of this year.
ISD Global operates in the UAE, UK, USA, India, Mauritius & Vietnam with a team of more than 65 creative and strategy experts. For more information on how ISD Global can help brands realize their corporate and marketing objectives, write to info@groupisd.com
by: Robin Fredricks
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