Is Your Home Business Making Progress Or Are You Just Spinning Your Wheels?
If there's one thing I've learned with my business it's that sometimes it's really hard to make progress with it
. Things can sit still for a long time even while I work hard on it, putting in the hours, making content, working on website promotion... yet still it sits.If I've done things right, eventually it takes off anyhow. That slow time is just getting things ready to move. Do it wrong, however, and it's not going to budge.
It's not always easy to tell if the work you're doing is going to pay off. Sometimes a business just won't take off no matter what you do, even when you know what you're doing. But a big cause of spinning your metaphorical business wheels is not knowing how to run your business.
How Do You Know If Your Business Will Make Progress?
The first thing you need to know is if your business is going to make progress, even when things start a little slow. They don't all just take off beautifully, after all, and the definition of success varies from business to business. A few dozen hits a day isn't bad in some cases, while a few hundred a day isn't enough in others.
First define what you mean by making progress. You need something concrete you can look at. Traffic stats are nice, but they only tell a part of the story. It doesn't matter how much traffic you get if you don't make any money, yet without that traffic, you don't have a chance to make money either.
This is why many people advise to build traffic first, monetize second.
If you've done your research on your niche, you should have a solid idea as to the market you're trying to appeal to. Why would they want to visit your site, much less buy something through it? Who are these people anyhow?
If you don't know, then making progress is going to be difficult!
Sites that you're marketing your business on give good hints as to if your business is going to go anywhere, at least with that type of marketing. You're usually marketing on sites that get more traffic than the one you're trying to bring attention to. You won't funnel all the traffic from one of these sites to your own, but some should pass through.
The Wheels on the Business Go Round and Round!
If you realize that you're spinning your wheels don't waste time doing the same things over and over. That's called insanity and it really doesn't work out well for most.
It's time to do something different.
The first step is to assess what you have been doing. Does it appeal to your target market? Do you have the foggiest idea how to appeal to your target market? Do you really know who your target market is? Have you been winging it all along or do you have a plan that needs to be revamped?
A lot of people start a home business with little idea as to what they are doing. They plan on figuring it all out along the way. That's great, but... it really doesn't work out that well much of the time. At the very least it's going to take you a lot longer to reach your goals.
Go ahead and pay for a quality course to get you started with your business. You may feel you can find all the information you need for free on blogs and forums, but you'll waste a lot of time sorting through garbage if you go that route. If you're serious about your business, the money will be well spent.
I do not mean go out and buy the most expensive course you can. I'll say flat out you should not do that, in fact.
Buy a basic course to learn about your business. Read what you buy. Act on what you learn in these books.
Don't start to amass a library yet. You need to take action on what you've learned from each book or resource you buy first. Building up a library of ebooks and physical books too quickly is a great way to forget to read most of them or to spend too much time reading and not enough time doing.
As you learn, you should be making changes in your business. Try things out. See what works for you.
It may take time to build up the momentum you want to see in your home business, but if you're learning new ways to run and market your business, it should start moving in time. You're going to find that some things work better for you than others.
In time you will learn which ideas are more likely to be worth pursuing and which are a waste of your time. Even the best marketers have ideas that fail. Even a good idea will fail if you don't know what to do with it.
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