Is A Home Based Business Newsletter Difficult To Publish?
It is possible to go back quite a few years and discover those who have published a home business newsletter
. In the old days of direct mail this became a well known method to sell advertising and promote business opportunities.The reason behind publishing a home business newsletter hasn't altered that much these days. The main difference is in how it is published.
Publishing a home business newsletter is really as simple as setting up an email auto responder, finding subscribers, assembling content to send out on a consistent basis, and monetizing it to make money.
Let's analyze these four steps.
1. Auto responder. This is an automated way to send email. Two of the most popular auto responders include Get Response and Aweber.
The cost is likely to run around $20 per month. It doesn't require any technical knowledge to learn how to use these.
You can set your newsletter to go out at a pre-specified day. The advantage to this process is you can make use of your auto responder to automatically go out which helps you be consistent in doing it. In addition you never miss a scheduled date.
You are able to modify your newsletter to look precisely how you want it to appear. For branding reasons this may include adding the header from your website to the newsletter itself. You might also wish to include a picture of your self.
2. Finding subscribers. This is no different than any other type of Internet marketing. You need to publish a link where people can subscribe in as many ways as you can on the Internet.
You can see this done all of the time with landing pages or as they are occasionally called, splash landing pages. Successful splash landing pages are simple yet alluring.
People should desire to subscribe to your newsletter based on what you tell them on the landing page. Generally this includes an enticing giveaway such as a free e book, or content they may not find somewhere else online.
A good way to get subscribers for your newsletter is to advertise in other people's home-based business newsletters. This is a target audience of individuals who are already looking for information about home businesses, which means you are reaching the right market.
3. Content. This should be loads of fun for you because you get to use timely information that individuals have an interest in reading.
If you do not like to write you can still create a very helpful home based business newsletter. One idea is to go to online article directories and find articles that you could republish.
This is truly a mutually beneficial situation. You obtain helpful content for your newsletter, and the author of the article gets more publicity for his or her article than they will be getting when it's strictly within the article directory.
4. Making money. What's the best way to earn money from your newsletter?
Many home business owners will promote their business opportunity to their subscribers. You may also sell products highly relevant to the niche your online business is in.
An excellent place to get products is to become an affiliate with a few of the big affiliate networks. These would include ClickBank, Commission Junction, and Amazon.
One more thing you can do is sell advertising to other Internet marketers. This can be done by selling advertising space in the newsletter itself. You can also offer e-mail solo ads that you distribute to your list for a fee.
Proven home-based business newsletters are generating their publishers a full-time income on the Internet today. Some of these have been around for more than 10 years and have a very loyal reader base.
Individuals want to advertise in these types of newsletters. Some day your home-based business newsletter might reach this position itself. Publish it on a consistent schedule and relish the satisfaction of helping people and earning money at the same time!
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