Internet Business Marketing Plan: Using Web-based Tools
When starting a business on the internet, it is natural to turn first to web-based tools for marketing purposes
. Asking customers to click on a relevant link is always easier than asking someone to read a site name on a billboard or print ad and remember to visit the site later. Detail how you will use these web-based tools or others in your marketing plan rather than focusing on traditional advertising and marketing methods to show your understanding of the medium you are in.SEO and SEM
Any internet business worth their salt must know the meaning of and difference between SEO and SEM. Both recognize that search engines, especially Google, are the gateway to the internet for most users. SEO (search engine optimization) refers to gearing your website towards appearing higher and higher in what is called the organic results for internet searches on keywords you desire. SEM (search engine marketing), also called PPC (pay-per-click), refers to entering into Google Adwords automated auction for keywords, and bidding to appear in sponsored ads for those words. You only pay the bid price if searchers click on your ad, visiting your site. Having a content-rich website with relevant information and a high number of incoming links from other websites will increase your changes of success with both SEO and SEM.
Blogs
The blogosphere increasingly rules information on the internet. Readers go to these websites, which range from professionally-run to homegrown, to find out the news they arent hearing through traditional outlets and to get news faster within niches. Search out blogs that focus on your businesss niche and plan a strategy for how to get noticed by these bloggers, whether it starts with commenting on their posts, asking to be a guest writer, or e-mailing the writers directly to ask them to pass on news about your site. Your public relations blog campaign should be taken as seriously as a PR campaign for traditional media for an internet business.
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