Home business marketing can often be overwhelming for the new business owner. Here are some great ways that you can take the guesswork out of advertising and find the perfect fit for your business. Advertising is a key issue and can lead to the success or demise of your business. An important point of advertising is to move your site up to a higher position in the search engines. You can accomplish this goal by beginning to get content about your business out there. This can be done in several ways, but the main goal will be to do something new all the time and this can help search engines to pick up your business. Many new home business owners have never actually heard of Squidoo before. Squidoo allows you to create pages called lenses about any topic you wish. This allows you to create backlinks to your site and also to get more attention. Squidoo is also 100% free and this is important if you are on a tight budget. You can create several different lenses and publish them and this is one area you can concentrate on for advertising purposes. Quantity is always important, but you also should make sure that you are producing a quality lens with quality content. Classified ads are usually free or low cost and can help you to get some traffic to your website. There are many free classified ad sites to choose from and this can help you to find your target niche. You can submit as many classified ads as you want and update them whenever you need to. Article marketing is a very effective and low cost way to advertise your home business. Writing an article about something that you have knowledge about and is relatable to your business is a great way to offer something valuable to others while generating traffic. There are also agencies that have specialized knowledge in marketing a home business. This can give you a major boost and you might be able to take over from there. Sometimes you need this boost especially if you are in a competitive market. If you screen the company you are working with it will help you to find a company that has a great reputation. Home business advertising is something that can get your business out of a rut. Instead of focusing everything on one method of advertise, try a variety of different methods. You can use a variety of advertising and this is what it takes to get the results you need.