How To Start A House Cleaning Business: Choosing Your Services
Choosing the menu of services your house cleaning business will offer will determine
who your competitors are, what your costs will be, and how attractive your company will be to customers. For example, you may choose know that you will leave out carpet cleaning, which is a more specialized service which expands your competitors to carpet cleaning businesses as well as general home cleaners. Think through the following areas when choosing your services.The Markets Needs
Look at the specific needs of the customers in your target market based on the location, climate, demographics and types of homes in the area. If the area is prone to flooding, cleaning services for flood-damaged basements may be popular. If the community has a high number of families, services associated with cleaning up after children may be needed. If the town experiences a lot of turnover of homeowners or renters, deep cleaning services preparing for sales or new tenants may be in high demand.
The Cost of Services
Some services will be more costly to offer, based on the skills needed (if you have to hire or train more qualified workers), the time involved, or special equipment required. If your strategy is to provide general cleaning services to as many customers as possible, you may forgo specialty services like smoke and fire damage, post-construction cleaning, or organization services. However, if you focus on special services that competitors dont do or arent skilled at, you may be able to build additional revenue streams in those areas.
The Expected
As you survey the competition, note if there are certain services they all provide. If they are listed everywhere, these may be necessary for you to offer to be able to compete successfully, even if they are less profitable services. In those cases you just have to bite the bullet and seek to make up for this with higher profit offerings you can up-sell customers to.
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