How To Run Ppc Campaigns For Ecommerce Stores Effectively
Pay per click works well when targeted pages are less
. As the numbers of pages increase, driving conversions through paid ads become highly difficult. And the complexity amplifies in case of ecommerce websites. Targeting individual products listed on an ecommerce website is a cumbersome job and can be done effectively only by having right PPC strategies in place. Pay per click campaigns for ecommerce websites are somewhat different from usual campaigns and understanding the difference is the key to success. Along with it, advertisers must be aware of the PPC strategies that yield astounding results particularly for ecommerce solutions India. Some of the winning PPC strategies that can be used while running campaigns for ecommerce websites are:Split Testing
Split testing is one of the top favorite techniques of PPC experts. Under split testing, marketers create two to three variations of a single adcopy to figure out the winning copy. When using split-testing for ecommerce websites, 2-3 variations can be created for every single product. Writing so many ad-copies may seem tedious initially but this approach is helpful in a long run. Experiment with keywords, headlines and main text and soon you would be able to find your best performing adcopy.
Peel n Stick
Another popular technique in the world of pay per click in India is peel & stick. Here, the job of the marketer is to pick (peel) the least performing keyword in a group and put (stick) it into a more relevant group. The decisions taken by PPC management executives regarding groups may not always be correct but the chances of improvement are always bright.
Ad Extensions
Ad extensions prove to be of great importance with Google Adwords. Using this feature, the ads can be enhanced to look more appealing as well as informative. For instance, ads targeting ecommerce products can include images for a better presentation. Similarly, URLs of the exact product can be included in adcopies using ad extensions.
Ad Copies
Ad copies play a pivotal role in the success of any PPC campaign. The adcopies should be clear, concise and engaging. The content of the adcopy should be related to the content of the targeted page to ensure that the visitor does not get confused.
Remarketing
These days, remarketing is the buzz word in the world of paid advertising and ecommerce websites are deriving huge benefits from it. Be it a search network or display network, remarketing can be used in different places for maximum conversions.
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