How To Approach A Low Cost Website Design. Your Business Web Is Not A Set And Forget System.

You need to put in conscious and focuses effort to develop and maintain your web site

. Dont allow the excitement of getting a web site to fade. Your web site needs attention and thought, both in the development phase and maintenance phase (money and time wise). Like most small businesses you probably dont have a lot of money to pump into a major marketing campaign, at least not in the initial stages.

How do you go about developing site visibility and promoting your site inexpensively and effectively? Here are a few suggestions that will work for all web site designs:

#1 - Your Home Page

As the first contact point, visitors arrive at your home page or the front door of your web site, looking for information, product or services. Your home page needs to be relevant and targeted. Compelling enough to get the visitors attention and make them want to stay.

Stick to easy to read text, to the point and interesting. Understanding your niche market means that you also need to understand their language what problems they want solved or need addressed.

Navigating your site should be simple, easy and quick. Visitors are easily put off by cumbersome slow loading websites but favor sites that are fast and easy to use.

Create a friendly website, uncluttered with enough variation in text with suitable and relevant images. Page design should be consistent throughout all pages. This helps visitors to remember it.

# 2 - Search Engine Friendly and Optimized.

1.Your low cost web site design can be as pretty as a glossy magazine, but if it does not adhere to basic search engine set-up principles, your web site is destined for obscurity. Now amount of money in advertising will make this right. Most web site designers are aware of these essential elements such as Page Title, Page Description and Meta tags. In addition, on page factors will assist (not guarantee) with optimizing your web site design. Here we consider bold text with targeted keywords in the headings, using the right keywords aimed at your target market with relevant content.

2.Most informed and experienced search engine specialists will all tell you the same thing do not bother submitting your web site without relevant back links. Building back links is not difficult; it only takes a bit of time and very little capital outlay. Article submissions are the most effective and proven method of building back links. Submitting your web site to web directories is also an effective means to build back links. These are not overnight solutions, but the most proven and effective.

#3 Promote your web site

For your web site to be of any value it need to be seen. Give maximum visibility to your URL by including it everywhereon your business cards, letterhead any business stationery, invoices, statements and quotation. This helps your existing clients remember your website and also draws other clients in.

Being picked up and visible and reflected in search results is the ultimate aim. But do not sit back and do nothing until this happens.

1.Submit your site to web directories

2.Sign-up and list your web site on any and all relevant business directories as most are free.

3.Get involved with the social internet aspect like FaceBook, Twitter and Squidoo. (There are hundreds of them)

4.You can also ask other websites to include your website in their list of links, and do the same for them

# 5 Design an Interactive web site

That means getting your site visitors involved on your web site. Visitors prefer interactive websites that address their issues and their questions in a much more efficient manner. Include a feedback form asking your visitors to rank the various functions of your website, and be sure to reply to the feedback. Offer free information down loads relevant to your niche market. Newsletters are also effective marketing tools and help to grow a list of potential customers.

Step 5 Monetize your web site

Sign up for affiliate marketing programs, and use your website as a billboard such as Google Adwords, where you accept advertisements of other websites on your own website.

Keep low cost website design relevant and fresh. Keep it updated and at all times it should reflect an image that you wish to portray to the outside world. Visitors feel comfortable when they can see that our site is updated recently and reflects trends, ideas and news of the day.

by: getweb

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