How To Achieve A Global User Base With International Translation Services
The role of international translation services in the expansion of your business should not be underestimated
. There are billions of consumers who will never see your software, products, or services if you keep them locked in U.S. language markets. China, Turkey, India, and Brazil alone represent a potential market many times the size of the American population.
Even if youre not aggressively pursuing international profits, you may need to consider global expansion simply for the protection of your brand (or at least the potential for your products to penetrate foreign markets). Given less stringent intellectual property laws and enforcement in certain countries, theres little to prevent a capable team from duplicating your business. Its not uncommon, for example. for start-ups in countries like China to identify successful business ideas and software functionality and quickly create native language versions, effectively gaining market dominance before youre given a chance to even set foot in a country. So how do you succeed globally?
The answer lies in international translation servicesand the process they manage with you for an international launch. Localization and internationalization as well as website translations are keys to a global user base. In this article well look at the differences between localization and internationalization as well as the related issues in corporate website translations.
If youre unfamiliar with the terminology around bringing your company to a global audience, youre not alone. In everyday language the terms translation, globalization, internationalization and localization can get tossed around almost interchangeably. To professional international translation services, however, the terms have specific and important differences.
localization and internationalization are similar, but refer to distinct processes. Internationalization is preparing software, apps, or websites so they can be transported to regions with different languages without extensive re-engineering. Internationalization creates a product that is independent of any specific language and local elements. From there, the product is localized. Localization is the process of adapting a product to a specific market and language. Localization covers the entire product including help files, documentation, packaging and marketing material.
When localizing your service or project, you may also hear translation. Translation is one step below localization an is simply the act of adapting text from one language to another. It does not necessarily take in to account cultural, political or linguistic nuances.
Website translations involve internationalization and localization as well. In addition to the obvious requirement that website translations adapt your sites copy, navigation, and multimedia elements to the target language, international translation services will also take into account cultural norms, icons, symbols, and potential pitfalls in translating creative advertising and marketing idioms.
As you explore your international business strategy, research international translation services. Spend the time upfront to find one that seems a good fit for your companys products and services. The opportunities surrounding localization and internationalization and website translation are too large to ignore.
by: joseph
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