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How Small Businesses Can Create Successful Marketing Messages To Hospitals
Small businesses can create successful marketing messages that will bring in qualified
leads to pursue serious sales activity if those messages are centered around any one of the five main challenges hospitals face in health care.The first challenge faced by facilities is maintaining accreditation (without it they are out of business) through organizations such as the Joint Commission. Small businesses need to research into how their specific business products or services fit into assisting the hospital with the regulations each department must adhere to.
This investigation will lead to other governing bodies regulations that Joint Commissions inspections mirror, like the NFPA fire standards for facility departments and USP797 for pharmacy departments. The more a small business can fit their approach to the results of this investigation, the more successful they will be.
The next area hospitals must address is better patient and staff satisfaction. Facilities in the modern health care landscape are placed into competing for clients and must retain highly qualified employees to accomplish this.
Third is the focus on reducing costs for their hospitals. HMOs have placed great pressure to have costs reduced and small business can help them accomplish this with their products or services.
Risk reduction follows as another major challenge facing hospitals. This applies to all risk including insurance, medical procedures, diagnoses, paper work and even work processes. Small business gearing their messages toward satisfying this goal of a hospital will easily create opportunity.
The last is to increase productivity. Hospitals are constantly strained with low staffing levels and the daily urgent emergency that is inherent at working in a health care facility. Any message solving this issue will ring true to a hospital director.
A winning marketing campaign contains messages that match exactly to the audience that receives them. Small businesses marketing to hospitals using messages about how they can help the hospital with maintaining accreditation, increasing patient and staff satisfaction, reducing cost or risk and increasing the hospital staffs productivity will have a winning campaign.
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