How Seo Can Help Your Business
If any part of your business takes place online then it doesn't matter whether your
business is based in Hong Kong or in Hampshire, SEO is a tool that could help you get the maximum return from your online presence. SEO - short for "search engine optimisation" - is a niche online marketing discipline that dispenses with the often costly methods of traditional marketing.
The value of SEO is obvious when you consider how most people find websites or products on the internet: via search. Even the most prolific and well-funded advertising campaign is likely to have less success in reaching the consumer than a website which happens to rank first in Google or Bing.
This isn't just an overly enthusiastic evaluation of the role search engines play in modern consumer behaviour. Each day millions and millions of potential customers make over one billion search requests on Google alone. In the US alone, more than 10 billion searches are made each month. In the UK particularly, search engines are the single largest website category in terms of traffic.
Not only has that but search played an increasingly important role in consumer purchasing both through e-commerce and online research. Just two years ago - arguably when search was less prevalent among the general public - nearly 88% of UK internet searches were for search terms relating to branded products, up from 65% in 2005. Even when looking for local businesses, 90% of respondents to a BIA/Kelsey survey said they used search engines rather than business directories or comparison shopping.
Part of the reason that search is so vital to drawing consumer interest is that it doesn't just give the user access to a single page about a desired product but to a variety of pages related to the query. This can include independent review sites, official product pages or third party vendors. This latter is the reason that SEO is crucial; competition is fierce.
SEO is a means of getting to the top of the search results page - for working out exactly how you can best drive search traffic to your website by increasing your visibility, your place in the search engine results, on the phrases that matter to your business. It's far from a guarantee that this alone will lead to users converting from browsers to purchasers, yet its the best means of taking advantage of existing user behaviour. After all if no one visits your site, no one will buy from it anyway.
by: Admin
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