How Getting High Quality Links
In Part 2 of this series, we talked about how getting high quality links from authoritative
websites in your field can boost your search engine rankings. This time, we are going to explore further into linking strategies and how to determine and obtain high quality links. We are also going to talk briefly about Goggles Page Rank system.First, let is examine a regular link. It is a piece of text. It can also be an image that links to your blow but, for our example, we are using text.
Some of the factors that matter most are
1 The address which it links to
2 The text of the link
3 The Page Rank of the page on which the link resides
Let is analyze this information one by one.
You naturally want the link to link to your blow but to which page of your blow Do you want to link to an individual post or to your blow home page? Since your blow is a constantly updated website, it is always wise to point to your main page instead of individual posts because individual posts tend to be very time sensitive. One of my blows, on News and Commentary, is a good example of this. Usually posts are outdated within hours or days of posting.
The text of the link also affects your rankings for a certain keyword.
Let is say your blow is about technological gadgets and another site has a link that says Miss USA Pageant and links to your blow. Does not make much sense, right You want a lot of links to your site that contain the terms technological or gadget to greatly boost your rankings for those keywords. You see, the links from other similar sites with your keywords is what the search engines read. The more accurate the keywords of the sites linking to you, the better you will rank in the search engines. Hence, it is essential to put some thought to requesting links from other webmasters as you want them to link to your blow with appropriate keywords.
Now, about Googols Page Rank. It is basically a scale set by Google to measure the popularity of websites. You can read more about it on Google.com technology.
It is claimed that the higher the Page Rank of a certain website, the more frequent Googols robots will visit the website to index it. It is also claimed that the Page Rank of a page will also help it to rank higher in Google is search engine results. In short, having a high Page Rank might bring you many benefits.
Now, there is much debate among webmasters about Page Rank. Some webmasters say it really doesn't make that much difference. They are half right. Page Rank, in itself, is not the key to worry about. The actual power of search engines to affect your blow is visibility is in the keywords of your blow. When people do a search, using your keywords, you will automatically get a high Page Rank if your keyword combination is unique and a low competition keyword or phrase.
Remember this Page Rank is only a side effect of our real goal which is to get people onto your blow. People do not search according to Page Rank they search with keywords they type into the search box. If your keywords are poorly thought out you will not rank at all.
Your blow will start with no Page Rank at all if Google has not indexed your blow. Once Google is robots find your blow, through links on other sites, your blow will start with a Page Rank of zero then, depending on the Page Rank keywords of the referring page, your blow Page Rank will also raise. The referring page is the website blow that is linking back to your blow. Google will find your link on their page and follow it back to your blow. Simple, eh
Getting high quality links to your blow will help direct targeted visitors to your blow, who are interested in your niche, thus enabling search engines to find and index your blow and ultimately rank you higher in search engine results.
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