How Conducting a SWOT Analysis Helps Your Business
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Share: In this era of globalization and borderless hyper- competitive business environment
, every business has to formulate its policies and strategies supported by well researched data, facts, figures and thorough analysis of its environment (both internal & external to the business) effecting it. For such kind of analysis business needs a planning tool i.e.
SWOT Analysis which can be used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. This tool involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieve that objective.
Many of giant investment houses strongly recommend the it as one of the most important tool for
capital investment analysis, decision on investing in industries, sectors and locations because it gives youa basic technique that is often used in strategic planning, improving company success, organizational development and identifying competitive advantage. We have heard many a time Warren Buffett talking about investing and popularizing an idea of a company's moat. The moat is nothing but describing company's competitive advantage. A strong competitive advantage, or a wide moat, gives a company sustainability, which, as investors, we're highly interested in. A SWOT analysis Sample can give us the real feel for a company.
It helps you in decision making process of investing in a company and your views on capital investment analysis as it involves large sum of money. If you get a chance to look at the Sample, you will see the following benefits to your business:
Very Lower costs
Integration and synthesis.
Simplicity and flexibility.
Helps in identifying core competencies of the organization.
Serves as the Source of information for strategic planning.
Helps in pointing out the strength of you organization.
Helps in identifying the weaknesses and opportunities to formulate plans to removes them.
You can maximize you opportunities by responding them quickly and in right direction.
You business can reduce or overcome the threats both internal and external.
Gives a platform to set up organizational goals.
It give you the pictorial overview of your business's past, present and future
Caution:
We cannot rely on it too much as the subjectivity of the tool brings some question marks as two person hardly come up with same conclusion.
We can use the tool as a guide and not as a prescription.
How Conducting a SWOT Analysis Helps Your Business
By: Tushita Roy
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