Who should I listen to when I am starting my home business? The best voice is your gut instinct. The gut instinct has been extensively analyzed but the results have not been satisfactory. Instead we have egotistical so called business men that attempt to justify their arrogance using gut instinct. In some ways this is a concept that has not place in modern business. It relies on fallible emotions and unquantifiable influences. That can be very worrying if the business decision is going to involve the movement of billions of dollars. That is why it is never advisable to listen to business models that are constructed by someone else.
Mr. Donald Trump can be very irritating. He has recently indicated that he could run for the office of President in the USA. Of course all that would do is to ensure that Sarah Palin or any Republican candidate loses. However the substantive point is that he has gut instinct. He knows that there is an opportunity to make money and will take it. A few months back there was a controversy with that failed beauty queen called Carrie Prejean. Apparently she expressed some homophobic sentiments. The political left came back at her and Mr. Trump valiantly defended her. Share: The cynics might argue that this is a ploy to keep conservatives on the Trump Empire. People with conservative leanings can sway the market if they put their money where their mouths are. Mr. Trump is an expert at self publicity and the ability to read the market. However not many people can get away with the things that he can get away with. If you decided to behave like him with your home business, then you will be called all the names under the sun. You will also probably go bankrupt.
Looking at that example it is quite clear that gut instinct is innate. You either have it or you don't. That is why Mr. Trump was able to rebuild an empire from scratch. The business models that work for Bill Gates might never work for your business. You cannot afford to be experimental when you have poured your life savings into a business. That means that you will replace gut instinct with simple business models that do not open up unmitigated risks for you. Gut instinct is good to read about in business schools but is not really appropriate for your home business.