Healthcare Marketing How To Promote Your Cosmetic Surgery Practice With Little Time Effort
Promoting your cosmetic surgery practice can seem like an overwhelming task
. Why you do not just promote your medical practice you have to work for a living. You have to see patients, do the procedures and write your notes. You have to follow up on your patients, take care of complications, and deal with your staff. It is a never ending labor of love.But there is a means of promotion that is often overlooked. It is readily available, and is a fundamental part of any campaign to promote yourself and your practice. It's the power of the testimonial
Why you should use testimonials to promote your cosmetic surgery practice.
The whole point of promotion is to get your messages across to your customers explaining why they need your product or service. However, with everyone screaming, buy mine, buy mine at the top of their lungs, it is often difficult to make yourself stand out.
That is where use of this technique stands out and can be an absolute lifesaver for your practice
Using testimonials is so underused, yet so valuable. You will likely kick yourself when you start using it. If used correctly, simple, short quotes can give a lot of credibility to your promotion and simultaneously boost your sales figures too.
Sure, anyone can insert a statement like,
I just loved my chemical peel It made my skin look like new. I will never get one from anyone else Sue, Arizona.
Or how about the endorsement of, "I highly recommend that Dr. Defuse Bolkus. I have had others and he is the best Ed, patient.
But these statements do not hold much weight. Do YOU believe them Do they sway you to come to you as a doctor No. And I will tell you why. Powerful testimonials have certain elements in common:
1. They are specific.
2. They are verifiable.
3. They are impressive.
Even those people who are not parents understand how much of your time children take up. This woman has three children. Even though Sue is not a widely known celebrity, her title brings its own air of impressiveness because of how it relates to the product or service.
I have no doubt you are thinking right now How do I get my customers to write testimonials that follow these guidelines
Here is how to get your customers to write effective testimonials
When you ask for a testimonial, specify what your needs are. I often state my requests this way,
Since you are pleased with my service, I did like to ask if you would be willing to provide a testimonial. I'd love to let my prospective customers know about how the product helped you.
Now the client knows precisely what I'm looking for.
Most patients are looking for validation and justification prior to making a purchase. Providing them with proof that your service is well liked by their peers is an excellent way to give your ads credibility and increase your sales.
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