Gome, Suning president argued the financial survival of the two questions that

Gome, Suning president argued the financial survival of the two questions that

States United States

,

Suning

Profit model? United Securities researcher CHUN POST AND TELECOMMUNICATION a startling conclusion: "Eat suppliers", that is, their profits mainly from the supplier rebates and access fees, without which the two companies will be the actual loss.

After a large number of empirical studies, he had come to this conclusion. At the same time, he thought, Gome, Suning are big supplier of funds for occupation, "no-cost

Financing

. "

"If this trend continues, China's home appliance industry will be hard hit." Yesterday (September 20), CHUN POST AND TELECOMMUNICATION "China Network" told reporters. Exploit suppliers

"With national

Sell

Channel network, Gome, Suning to the same as bank deposits, you can 'account of' to take up suppliers of funds, will receive periodic no-cost short-term financing into the daily business

Operation

, Or by covert means to be used for other purposes. "In the September issue of" new wealth "

Magazine

In CHUN POST AND TELECOMMUNICATION wrote.

He called this the "national U.S. Suning class

Financial

Survival, "the article in a comprehensive exposition of his views, pointed out that the Gome and Suning's business model is essentially a" type of financial "mode: Gome, Suning in cash transactions with consumers for the same time, extension 3 or 4 upstream suppliers on payment of money, which makes the book a long time there are a lot of cash float, and the formation of "scale expansion? sales volume to enhance the carrying amount of the float to bring cash? occupation scale supplier of funds for expansion or converted to his use? Expansion of retail outlets to further enhance the value of the float carrying more cash, "a financial body

Cycle

System.

In other words, is a supplier of financial support from the Gome and Suning chain kingdom.

Because of its large amount of funds used to make Gome, Suning there is strong impulse diversity, diversity

Investment

General investment in capital-intensive sectors, such as

Real estate

. Zhang Jindong, Suning boss in the family and the National US-boss

Huang Guangyu

Family-controlled company's structure, CHUN POST AND TELECOMMUNICATION found two families "Commercial + estate" model

Operation

Trace.

CHUN POST AND TELECOMMUNICATION the reporter said: "The estimates in recent years to such wanton acts of invasion and occupation of suppliers of funds can not eliminate it, and that such acts have become worse. In addition to a large number of suppliers paid in arrears, the right for Cargo operators charging exorbitant slotting allowance is also an important means of no-cost financing. "

For these acts, many appliance manufacturers are silent resentment. A well-known domestic appliance business

Marketing

Leader frankly, this is practice. Manufacturers in a weak

Home appliance chain

Large

Marketplace

12 cities in China accounted for a considerable share, so manufacturers who dare not cooperate with them. Sales channels in a variety of home appliances, the mall's expense ratio is the highest, at least 15%, a high proportion of 30% or even more.

Therefore, Gome, Suning can get the purchase price and retail price spread, based on profits derived from the major supplier rebates, and access fees.

If you do not follow this

Game

The rules, producers can not enter the Gome and Suning. In January of this year, Pioneer Electronics with Gome and Suning in contact, they gave up a wide range of cooperation projects. Pioneer, a competent person in charge of marketing, said helplessly: "If the country the United States, Suning and other chain stores sales

Plasma TV

Machine, each mall entrance fee of at least 10 million, will greatly increase the Pioneer plasma TVs cost of sales. "

Sun Weimin Tan Tan "vulnerable"

"These are very ignorant," and for "Gome, Suning profit model" of criticism, Suning CEO Sun Weimin firmly rejected.

Last night, Sun People in the "China Network" interview asked: "Will he (CHUN POST AND TELECOMMUNICATION), as a

Listing

Company to determine the profits

Standard

What? I sold everything consumers, consumers are not the source of profits for me? "

He pointed out that Suning has a large number of pre-cast section, as deferred payments, is normal, because the appliances are constantly lower prices,

Retailers

One control

Risk

Problems.

The contrary, as a retailer, he has a stomach grievances: "Now the media saying that we are strong, in fact, we are vulnerable, and under control. 20 years, businesses are vulnerable, the next 20 years, perhaps the weak . "Huang Guangyu: by promoting the flow of profits

Sun people argue that, from the pricing point of view, there are two ways. The first is "business pricing," as

Wal-Mart

, It determines their own margins, and then look for manufacturers, "I'm on this price." Can not stand companies like Samsung,

Sony

, Withdrew from the Wal-Mart. Another is the "factory pricing," How much the price of the product manufacturers, merchants sell at this price, get rebates, get sales commission. "The situation in our country are factory pricing.

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