Getting Paid To Ship Your Packages?
How can business shippers decrease costs in their supply chains when each January
they are subjected to rate increases by the worlds largest shipping carriers? And how can advertisers continue to captivate their customers with creative new product offerings?AdShips Pay-Per-Ship could be an answer. This new category provides an innovative solution that uniquely blends shipping and advertising. Heres how it works: shippers are paid to insert third-party advertisements into or on their parcels. Shippers choose non-competing, complementary products to advertise to their recipient customers. For example, a wine shipper may choose to insert advertising for a cheese product or a bread brand, as their customers are likely to enjoy both of those products. Likewise, a portable handheld device shipper could advertise a battery brand or an extended warranty program in their shipment.
In addition, Pay-Per-Ship greatly enhances each advertisers dollar spent. For years, direct mailing open rates have been in the low single-digits, creating a mediocre return on a heavy investment. But the underlying idea of Pay-Per-Ship permits the shipper to customize the advertising to an already receptive and captive audience, thereby eliminating the randomness of advertising.
Pay-Per-Ship capitalizes on certain recipient behavior to ensure that its advertising is effective. Who doesnt open the package and search it thoroughly to make sure they didnt miss any part? Pay-Per-Ship could significantly increase the response to direct-offer metrics. Also, advertisers may be able to complement their messaging with sequential email promotions piggybacked with shipping information communications, like tracking number, confirmation emails, or other event notifications. Conversion and activation tactics would be equally monitored through individualized call-to-actions measurements.
Pay-Per-Ship is an enticing opportunity for business shippers to significantly reduce costs, and for advertisers to demystify the ancient problems within their industry. As a shipper, please continue to negotiate with your shipping carriers for lowering standard rates and surcharges. Then, try our Pay-Per-Ship technology and enjoy a new revenue stream within your shipping cost center. This is a solution that both business shippers and advertisers have been looking for
AdShip has created an innovative service that addresses many of the shipping and marketing industry needs. Click on www.adship.com to learn more.
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