Getting Nowhere Trying To Build Your Home Based Business Online
It may sound stupid but there are many people trying to take their business online and don't know anything but offline strategies
. When you made your "warm list" and started inviting them over for a home presentation or to a hotel meeting you were using offline strategies. Your limited personal contact list ran out pretty quickly too.So, the next step quite predictably would be to go online and buy leads from a lead generation site or a genealogy list which is a list of marketers from a failed network marketing company. There is a multitude of problems with these options.
The leads you buy have probably been sold before and really are not very targeted to start with which means they are low quality and full of people who cannot or will not invest any money to start a home based business. Basically just tire kickers looking around with no intention of spending any money.
Then the genealogy list may be a list of marketers who are open to the concept but there is no way to know how long ago they signed up. These lists are from defunct companies but there may be people on the list who signed up years ago and never made any money in the business. Since they could be years old there will be lots of phone numbers and addresses that are no good any more. There could be as many as 80% of the contacts that are no good.
Even if you do get some good contact information on either of those lists the people on them may already be involved in something else and not knowing them it would be more like cold calling than anything else.
This is one of the most crucial points of lead generation and building a business. The Law of Attraction comes into play when you practice Attraction Marketing. It is all about positioning yourself where those who are looking for what you have can find you. That is the key difference between marketing with attraction marketing or using those "old school" offline methods that start with the "warm list" and graduate to the "three foot rule" and buying leads online.
When you are prospecting and chasing people who did not ask for information about what you have first, it is easy to be perceived as a pest. When they start the process by searching for what you have you will be seen as an expert or a leader if you have positioned yourself to be found by them. That makes a huge difference in how interested your prospects are.
If you try your untrained offline strategies online, I promise you, it will not work. Going to the social sites and making contacts and sending messages with links to your company site is the same as offline methods because those people do not care about your product or opportunity or comp plan. They already have on of their own and these methods are just like the 3 foot rule in that the prospects have to be chased down and convinced.
Someone who did not find you first will have no interest and will not care what you have or how great your company is. Using attraction marketing principles will will put you in position to build a relationship by helping them first. If you aid them they will come to like and trust you and will want to join you.
People are more likely to buy things and do business with those they like and trust. If you provide solutions for their problems they will like you. It will work the same with your team members. Help them build their business by showing them what works for you and that will help them succeed which will make your business stronger.
By helping everyone you can you will develop a following of people who like and trust you. You will be positioned as the leader you have to be to succeed in this industry. People join leaders that they think can help them get where that want to be.
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