Frbiz.com Reports Shanghai Ushered In The Digital Age Free Set-top Box Drag Operator

October 19, was officially launched in Shanghai downtown area the overall conversion of digital cable TV

. Is expected that the end of 2010, Shanghai will basically complete the central city of 2.5 million cable television subscribers overall conversion, and will choose one of 500,000 using 3T-Net technology to implement the building of the next generation of radio and television networks.

Statistics show that Shanghai Center, an average of 1.9 TV sets per household, so the overall conversion of digital, operators will be free of charge each household in downtown configuring a basic model and a standard-definition set-top boxes with interactive features interfaces SD set-top box.

Media industry analysts, sending set-top box will allow operators to promote the model to bear a greater cost pressures, due to the highly competitive set-top box suppliers, operators will be part of the cost pressures will pass set-top box manufacturers, to take payment by installments directly to the financial strength weaker manufacturers excluded.

2.5 million of the overall conversion

It is reported that Shanghai has 600,000 to complete conversion to the end of this year there will be 200,000 to complete the conversion. To the end of next year, and the remaining 1.7 million will basically complete the conversion.

Shanghai Information Investment Inc. a subsidiary of Oriental Cable Network Co., Ltd., Shanghai Panoramic Digital Technology Co., Ltd. in Shanghai, respectively digital TV operators and technology equipment provider. Oriental Cable downtown will be available free of charge each household to configure a basic model and a standard-definition set-top boxes with interactive features standard-definition set-top box interface. In addition, operators also introduced three kinds of users to pay for high-definition set-top box value-added services. Where 2 is the panoramic view of the product, another is the CISCO.

Professional bodies, according to forecasts, over the last two years, cable television is an analog signal to switch digital signals peak Coship Electronics, Shanghai Jinling, Gehua, radio and television networks, Kim Asian science and technology-related companies are expected to be generally optimistic earnings estimates . One Shanghai Jinling Jinling subsidiary of Shanghai Wai second half of 2007, when the number who have been entrusted to processing panoramic digital TV set-top boxes 500,000 units, involving a total value of about 140 million yuan.

Operators to promote the cost of large pre -

Throughout the country, Beijing, in the "transfer mode number" on the overall conversion is faster than Shanghai. Operators in Beijing Gehua at the end of June this year, cumulative development of digital TV users to 2.16 million. Semi-annual report, the company said that although the scale of the formation of a certain user, but because of the imperfect model of business operations, the company has not yet reap benefits.

Gehua directors, Beijing North Canton Media Digital TV Co., Ltd. He Gong-ming, general manager, said promotion of digital TV, there are two modes, one is a market-oriented model, that sell set-top box, consumers choose, but this way forward speed is slow. Another is a government-led model of investment by the government to take complimentary set-top box way to promote compulsory. Yesterday, he was the first pilot in Shanghai will be the next generation of radio and television network 3T-NET interactive features much appreciated, also said that without a certain strength, the operator is indeed difficult to accept "the mode switch to the number of" early input costs. In addition, the set-top box manufacturers is fierce competition between, and some set-top box manufacturers to recover installments receivable, operators have to bear the actual and the "rotation model" and the risk of initial investment.

Galaxy Securities Research analyst Xuyao Wen said that Beijing is only presented a single set-top boxes per household. Standard subscription fees has increased to 18 yuan, the promotion of the operator, that was full of momentum. This time, sent out two sets per household in Shanghai set-top box, the current number of subscription fees will be standard and the standard analog subscription fees remain at the same level, and there are IPTV participate in the competition, which is full of operators to the test.

by: himfr

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