Focus Death Nanzu Wireless Business Of Spam Messages Flood Disaster
Success Xiao He, Xiao He also defeated
Success Xiao He, Xiao He also defeated. Focus wireless spam messages to catch the rocket performance, severely after falling through media exposure. Regrettably, Focus event is just a victim of becoming cannon fodder, Focus the fall of wireless spam messages did not reverse the spread of the disaster.Focus Tongzhan wireless business March 15 this year, Focus, Focus Media's wireless bulk spam messages and harassment by the media regarding the exposure of the user. Data show that China produced spam messages per day about 1 billion, of which 80% came from Focus Radio, its worthy of the "China's largest manufacturer of spam messages," the title.
Analysys International new media analyst Shaw? Said to junk SMS-based wireless advertising business Focus was once a major source of profit. In 2007, the first three quarters of Focus Mobile Advertising revenues to achieve 600 million, 10,900,000 U.S. dollars, 14 million U.S. dollars in the triple jump, accounted for 8% of annual revenue. But after being exposed, forced to overwhelming pressure of public opinion, Focus in March this year, began to gradually divest wireless advertising.
12 10, Focus Media announced the total termination of the remaining wireless ads? Point interactive marketing? Snow business, the price is also very heavy, is expected to be generated in the fourth quarter, one-time non-cash impairment charge of about 200 million U.S. dollars, Focus Wireless will completely disappear from the market.
Spam messages come back Despite starting from April this year, Focus the business almost shut down the wireless, but Mobile Users still find junk messages increase.
Reporter by 24 respondents made a small survey in which 19 or more per week will receive a 3 spam messages, and even underground banking, sale of private cars, Internet lottery and other illegal information, content to people resent. 11 of them said that this situation has not improved in the past two months, but has aggravated the situation. All respondents agreed that the harassment of the spam messages are fed up.
12321 Internet Spam Report Bad Reception Center with the latest statistics also show that this year April 28 to November 30, received adverse reports and spam text messages 708,214, the total volume of 82 reports. 16%. "May the largest amount of spam messages reported, reaching a peak, after which there was once a significant downward trend, indicating the behavior of unsolicited spam messages get some control. However, beginning in September, the number of spam messages reported a slow upward trend appeared , in October than in September to report the number of reports rose 28.87%. "
Reporter found that in November the number of spam messages reported to reach 70 161, compared to 30,120 in August grew by over 100%. This shows that the percentage of the audience down, the number of spam messages maker "fought" the fallen heroes who continue to repeat the work.
Financial crisis to help the warming
Industry analysts believe that, with the Focus, "SMS gate" warning effect gradually dispersed, and many companies once again disappeared from the scene to revive his temporary return to prostitution, so that the number of spam messages straight rise.
"Domestic well-known in the wireless advertising business number, including mobile media, electric wing advertising, million General century, but the lesson for the masses, has, together with the Ministry of Industry has also stepped up the crackdown, which carried out business will consciously avoid spam messages, but through WAP, ring tones ads in-game advertising way. But for some small businesses, they have no brand baggage, it is still nothing to fear. "Analysys International New Media Analysis Teacher Xiao? said emerging small businesses has become a major force manufacturers junk messages. Hubei
a former marketing manager of SP Guo told reporters, from the perspective of commercial interests, the existence of spam messages there must be reasonable. In the economic downturn, a number of advertisers to reduce spending when teeth mouth, Shang Naqu to find cost-effective way of higher business? Spam messages so that they all themselves.
"Focus not do, but out of interest, a large number of companies are still scrambling to follow up, the biggest reason is that spam text messages cost the same money to get to do WAP, built to do business only do not make out ahead. Similarly, advertisers are reluctant to spend money. particularly hard-hit this year, real estate companies, travel companies, even fans of this form of advertising. "The industry has also told this reporter that advertisers favor of junk messages because of its low cost delivery, covering a wide range of audiences, read it mandatory. But advertisers must be aware of to promote through spam may play opposite effect because spam messages advertising is a way for users to offensive behavior, this aversion is likely to be transferred to the forced sales of products go up.
And sending spam itself is illegal, SMS, network operators generally purchase a large number of mobile phone number directory, and then sent, which are violations of the rights of the individual mobile phone users, advertisers accidentally necessary to assume joint and several responsibility.
This, Shaw? Also said any hope for the company to consolidate customer resources, delivered by way of SMS spam advertising, like quenching thirst with poison will make corporate brand image was devastated.
Focus Death Nanzu Wireless Business Of Spam Messages Flood Disaster
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