Find Out How To Make A Success Of A Home Candle Making Business
Find Out How To Make A Success Of A Home Candle Making Business
Running home businesses in the hobby sector often suffer from the same problem and that is that the owner tends to focus on doing' rather than selling'. In a home candle making business this is no different, perhaps even more so because with candle making you can not do anything else but concentrate on the candle making when you are making your product.
People who set up hobby type home based businesses do so because they love what they do and want to do it to bring in an income. And I have to say, I have done this several times over the years and I have always woken up in the morning feel that I cannot wait to get to 'work'!
Time management in craft businesses
Because craft home based businesses are so labor intensive the operator tends to overlook the marketing side of their business. This is not intentional but for every minute they are away from the business they see that products are not being made and this is where the problem manifests itself, especially if the business does demand product to be made each and every week.
How to overcome this problem
To be honest, as a person who has had several home based business over the years I have not come up with a great answer to this problem. I always found it quite stressful to spend half a day out and about sourcing packaging or even outlets for my products, when I want to be at home making more product to sell. It is just a matter of biting the bullet and getting the jobs done as quickly as possible so that product can continue to be made.
Growing a home based candle business
Businesses, whether they be home based or not, go through growing stages and as a business is approaching the next step in staffing there is this gap where the business is not keeping up with supply, but there is not enough work for another employee. Or you cannot afford another one at this stage because you are just starting to put money in your pocket at long last.
Getting around this problem can be quite easy if you can find someone who is prepared to start with you and do just a few hours with increased hours as the business grows. This is the best way for a home based business to grow in strength as all businesses need to do eventually.
The alternative would be to get a family member to help out, but this is not always possible if they have other commitments.
Outsourcing some of your work
Another way to ensure that your time is being used where it is best needed, in the manufacturing, outsource some of the jobs that a small business has. For example, get a bookkeeper in once a month to keep your books up to date so that you do not overspend and you keep control of finances.
In a candle making home business you could outsource some candle making, or you could outsource packaging if you sold packaged products. Or another job that could be outsourced is the decorating of candles, especially for seasonal occasions like Christmas and Easter.
Marketing is a must
Regardless of how busy you may be in making candles your home based candle making business needs to be marketed, so make sure you spend the equivalent of one hour per day marketing your business. This is absolutely essential for its survival. Even if you are doing quite well at the time, do not fade away because your customers will soon forget you, or new competition may open up and before you know it you have lost a lot of business.
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