Fast Effective Lead Generation For Your Home Based Business
Fast Effective Lead Generation For Your Home Based Business
Is your business failing to grow at the rate you intend it to, if it's growing at all? The network marketers the world over are struggling to grow their businesses by failing to recruit enough new distributors and to sell enough products or services. It is an industry fact that 97% of all people who start out in Network marketing end up failing. The reason why? Failing to generate enough qualified leads.
Before we go any further with this article it is important to understand the term "qualified lead". This is the details of someone that you hold who has expressed interest in you specific product or business opportunity. This is the only type of lead you should look to generate, the reason being as they know what they want and you are just giving it to them. It cuts down the amount of customer complaints with products and services, it also allows you to sponsor distributors that come into your business and do something as well as stay in your business.
For most distributors the training they receive to help them run and operate their business extends to make a list of friends and family and then read a script to those people all the time trying to really push a service, product or opportunity onto someone who doesn't want it. This method can work and will work eventually as there are plenty of old school network marketers who will testify that this method does indeed work. The trouble starts when you run out of friends and family to pitch to, then what? Cold calling and harassing every living thing?
Fortunately there is light at the end of the tunnel, you see in this day and age if you are a savvy network marketer you will want to work smarter not harder. The smart network marketer has decided to start to use the internet to help them generate leads for their business and to sell more products.
More and more people are using the internet every day and one of the primary reasons they use the internet is to research things. Now as a business owner can they find you? If not why not? For many online marketing techniques you don't even need a website, but of course it does help.
If someone is actively searching for your product or service, doesn't it make sense that you position it where they can find it? If someone is looking for a business opportunity, or to create more income or to find a way to become financially free, can they find your opportunity?
There are many ways in which to market your business online, some methods are free, some methods you will have to pay for. Many are proven strategies that are time tested and work over and over again, the key to succeeding with them is of course becoming consistent with your marketing actions on a day to day basis.
Examples of marketing your business online could be the creation of a pay per click campaign to take traffic to your website. This is where you pay for an advert to appear next to the relevant search results when someone types a set of words into a search engine. Off course the key to succeeding with this type of marketing is knowing what your market is typing into the search engines, this is called keyword research and off course the ability to write quality catchy adverts that attract the attention of your prospects.
Another possibility online is to create a video campaign and upload the videos on YouTube to help promote your message. YouTube has become the third most popular website in the world behind Google and Facebook. In fact YouTube has become a search engine in itself and a popular site for people looking for information. Video is such a powerful promotional tool as it instantly allows your prospects to see you and listen to you, creating instant rapport.
Sending out solo adverts in online ezines is a great way to get your business message out there and is very cost effective, in fact this is a strategy that is used by a lot of the top producers online in order to help launch their products or grow their email lists. This strategy basically involves sending an advert to an online newsletter's readership with your advert and only your advert in view. Make sure you research the e-zine you wish to use first as their are good ones and bad ones. You want to get the most for your marketing dollar.
The above are just a few examples of the many methods that exist within the online world to help promote your business.
By marketing your business online you get to put the offer right in front of the people who are looking for it and you now become the hunted instead of the hunter. Gone are the days of chasing friends and family to sign up.
Fast effective lead generation can occur for your business by learning how to market online effectively. To discover how to build your business the faster and smarter way check out the link below.
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