Effective Face-to-face Marketing For Foreclosure Cleanup Businesses
One frequently overlooked marketing method is face-to-face marketing
. You can do this in a number of ways as the owner of a foreclosure cleanup business.Make Office Visits: For example, you can pop by realtor offices, mortgage brokerage firms, insurance agencies and other community businesses you think can use your foreclosure cleanup services.
You don't have to make an appointment. Just drop by, introduce yourself, tell them what you do and ask if you can leave a flyer with them just in case they need (or know someone who might need - the types of services your company offers.
This is a highly effective way to get business - especially in the beginning - because it's free and you get your mug (your face) in front of people.
If you decide to use this method, be brief and to the point. If someone wants to talk, by all means, spend time with them. But, as you're not going to call to make an appointment, just pop in to leave your foreclosure cleanup business information.
Networking Meetings: Every city has small business networking meetings. The most organized, effective ones charge a fee. The fee can be anywhere from $10 to $25 or more. You can start to find out about these meetings by visiting your local Small Business Administration office, or logging onto their website.
Another way to find out about formal gatherings is to Google phrases like "networking meetings" and "your city/state."
The most effective way to network though is to join your local Chamber of Commerce, which brings us to, in my opinion, the best way to market face-to-face. Why? Read on.
Join Your Local Chamber of Commerce: Following are a few compelling reasons you should join the local chamber of commerce when you're just starting your foreclosure cleanup business.
Less Competition: If you've ever belonged to a Chamber, you know there are usually a ton of certain professionals, usually realtors, insurance agents and mortgage brokers - as it relates to your industry (foreclosure cleaning).
This is like captured prey for you in that they're right there in front of you and you know what, you'll probably be one of the only foreclosure cleaning company owners there. Why is this?
Because most businesses that do this kind of work are not full-service foreclosure cleanup companies. They are usually man with a van, moving companies and/or other skilled professionals who offer one or two services (eg, painting, electrical).
But as a foreclosure cleanup business owner, your company can ostensibly offer all of these services - and that's what will appeal to realtors, mortgage brokers and others who may need your services.
FYI, in case you don't know, chamber members are made up of businesses from the local community. Here you will find such diverse businesses as print shops, staffing agencies, real estate agents, insurance agents, mortgage brokers, catering services, marketing and graphic design firms, banks, etc.
You never know where your next job is going to come from and joining a local chamber gives you access to your entire local business community.
Prestige: Joining the local chamber gives your business a competitive leg up in that it makes you official. This is invaluable when you are just starting out.
This leads to our final - and the most important - reason you should join your local chamber: referrals.
Constant Source of Business: It has been my experience that people do business with those they: a) know, b) like, and c) trust. The chamber builds all of these sentiments. How?
By being in front of the same group of people on a regular basis, you get to know them. Over time, this builds into a friendly (ie, "likeable") relationship. Once people know and like you, getting them to trust you is the next logical step.
With the above three sentiments in place, you can really maximize your chamber membership by getting members to do business with - and refer business to - you.
Effective, affordable marketing lies in meeting people, face-to-face. Start dropping by industry offices, researching networking meetings within your geographic location and joining your local chamber. Stay in front of potential customers so when they need a service like yours, you are at the forefront of their minds.
Continued success with your foreclosure cleanup business!
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