Effective Business Cards
For small businesses and most major companies
, business cards are an effective and important tool. The company name, logo and contact information are all key factors typically found on a business card. Often the quality of the business card will determine a customer's lasting impression of the company. There is often friendly competition between companies around their business cards.It is important for a company to develop a card that will stand out with a unique yet clear design. Companies often struggle to develop a style and design that is uniquely original. A company business card should be tidy, easy to understand and have vital information displayed for easy access.
Customers should be able to find a company's contact data on the card easily to be able to contact the company effortlessly. It is vital for a company to present all of the essential information on a business card but is there a restriction to how much information should be displayed? How is it attainable to show all the important information without becoming cluttered? Are there advised fonts for use on a card? What are some other things to consider when designing a business card?
There are various possible schemes to display essential information and there are a few prevalent guidelines for placement. The most commonly used layout is a horizontal layout but some companies opt for a vertical layout. Whether or not a horizontal or vertical layout is used, a company card should show the following information:
Name of staff
Company name
Mailing and e-mail address
Phone & fax number(s), direct line if applicable
& website information
An employee name displayed on a business card not only adds a personal touch but creates confidence in clients as they can now contact an individual rather than a business. Other information that may be listed on a business card is a job title of the individual, such as: "President" or "CEO" to give the impression of a larger company.
The individual's name or the business name is usually the most visible text item on the card and placed in the center or upper corner of the card. It is imperative that the font used is bold, legible and larger in size than the other printed text.
The lower half of the card should hold all contact information and addresses. Customers are able to choose a contact method that is most practical for them from the variety of methods presented on the card. If a preferred method of contact exists for a company, the font is usually more prominent on the card.
When designing a business card another crucial consideration is target marketing. An example of target marketing can be viewed in the use of a generic business card by a graphic design company. As a result, the company may see a decline in business as their card does not exhibit any qualities that would make a potential client want to use the company's services. Similarly, if a company overuses graphics and design elements, cluttering the card, clientele may also be deterred. Be sure to use creative and design elements tastefully and keep in mind the clientele target market the company is trying to reach.
Finally, business cards should be professional and simplistic in the display of important information. Simplicity does not equate to generic or dull. In the same way, professionalism should not restrict creativity. A simplistic business card is purely displaying the essential facts in a clear, legible, user-friendly layout. Professionalism should be conveyed on a business card through tasteful use of graphics, proper word usage, and the absence of error. By understanding the importance of taking excellent care when designing a business card, companies will be able to extend the reach of their business and be prosperous in their quest to expand their markets.
Effective Business Cards
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