The internet marketplace is vast. There are a lot of consumers out there, but there are also a lot of merchants. In fact, certain markets have become saturated with merchants. You need to make your online store stand out. And, one way to do that is to utilize global ePricing. Most international payment systemswhich you'll need anywaysoffer multiple currency processing. This relatively simple feature is largely appealing to customers. And, as they say, the customer is always right.