Dont You Think The Investment On The Staff Appearance Worth It?
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We spend too much time and effort into staff training
, product knowledge and market research. Dont you think the investment on the staff appearance worth it? You will admit your staff is the first point of interaction with your clients or customers. Its sheer the look of the staff which helps forming a view about you. Lets take some time to consider what you may think of a company that has their staff in Jeans or has their staff in smart suits; what might each tell you about the company?
A strict dress code is observed by many companies to get round this, maybe for their staff to wear a certain colour or have formal dress. However, there is a big brand enforcing opportunity on the actual faces or rather clothing of the staff. To capture the attention many companies use logo on an upper pockets of the dressing of staff, it fulfills the purpose efficiently as it stands out from the rest of the dress. This gives a completely professional and polished image to the company besides promotes brand awareness.
The best solution is tailor make corporate clothing to match the image of your company. Have the colours to match the branding image. When every member of staff will wear the same branded clothing will give a long lasting tidy image to the clients. The common example is the dressing of air hostesses, conveying a strong message about the service standards of the airline? A popular choice is to simply provide staff with a shirt embroidered with the companys logo. Staff can then simply wear black trousers or skirt to suit. The only costs for this option are the personalised shirts. The shirt can be personalised with an embroidered slogan and logo on the pocket.
Just minor details presenting a professional image of the company can build customer loyalty and increase trust. This is vital in a long standing company. For a more informal, practical option polo shirts could be used. You can feel the difference if your plumber came to the door in scruffy work wear covered in paint or a polo shirt with the companys logo on the front.
So the importance of staff clothing is of vital importance that should not be overlooked. If you are looking for Professionalism and neatness at the same time as brand building and recognition Corporate clothing is your solution.