Credit Card Business Model Tested In Current Downturn
Discover Financial Services, facing the need for additional funding while revenues
are declining and credit card charge offs are growing, received only a lukewarm response from the equity market as a public offering last week of its common shares had to be priced at a 12 percent discount to the market.Right now there is a outstanding mass of risk aversion when it comes to credit cards, said Dan North, chief economist at Euler Hermes ACI, a trade credit insurance firm.
The credit panic started last fall. As a result, people started using their credit cards less, meaning less interchange income from transactions. The credit card firms have also become defensive, cutting credit lines, raising fees and changing interest rates from fixed to variable, both in response to the need for more revenue now and to prepare for the restrictions from the Credit Cardholders Bill of Rights, which goes into effect next year.
According to North, Discover cardholders have weaker credit ratings, on a whole, than holders of MasterCards, Visas and American Express cards, though those companies are battling the same financial challenges.
All of those components have also made it effortful for a new competitor in the market, Revolution Money, a payment platform complete with credit card and money transfer service outlined to compete with major card companies Visa, MasterCard, Discover and American Express. Revolution LLC, headed by AOL founder Steve Case, had dreamed to compete mainly by offering better security through a chip-based card and lower interchange fees.
A group of niche players that are gaining more traction now, according to a Scripps Howard News Service report, is peer-to-peer lending (P2P), which completely bypasses traditional financial institutions. P2P lending services bundle pledges from individual investors and offer small loans to other individuals at attractive rates, a model that could evolve into direct competition for credit cards.
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