Content - Use It to Achieve Your Business Goals
1 Content is a sideshow
1 Content is a sideshow. Yes, content is king. But not for the reasons most people think it is. After all, what are you really trying to do in your business? Ultimately, you want to make more money by selling products. That's the main show. Yet how will people believe your product has any worth - especially if it's expensive? Take them there through your free content. That free content has to be valuable in itself. That is, it's something the visitor can use or it has improved their understanding.
2 What business are you in? You might be selling ebooks, for example. So, are you simply an ebook retailer? Or is there something bigger you want to achieve or you want your customers to reach out to? Maybe you see your business as education in internet marketing or raising of awareness about its potential. There are lots of ebook sellers around. But are you involving your customers in a different story or purpose that raises your and their expectations?
3 Is your business a me-too one? If it is, then why should visitors buy from you rather than someone else? Unless you're unique in some way that's helpful to them, they can easily go elsewhere. People are more interested in the experience they'll have being your customer rather than simply having another product.
4 The medium is the message. So, make sure whatever medium you use that it fulfils the message you want to send out to visitors in order to get them engaged. For example, video is very popular at the moment, with mobile marketing coming up on the outside. But remember that different people like to access the information in different ways and some people, like me, get frustrated having to sit through videos just to see what it's about.
Content - Use It to Achieve Your Business Goals
By: Joe Fuller
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