Coaching As A Career Makes Sense With Business Experience
Business coaching has become a career of choice for many entrepreneurs who are over age 50
, some older than 60, and a few over age 70. If you think about our life expectancy being 80 years or more, the new career choice make sense.
These are people who have either worked in a business or owned a business for the previous 30 and 40 years. They enjoy being in the world of business. They have the skills to achieve some level of success or they would have failed in what they were doing long before their 30 or 40 years of experience. Their goal is to remain productive in their later years, on their terms and determining their own hours. And all of them appreciate the financial reward for helping others achieve success in business.
One of the biggest mistakes of beginning online marketers is their reluctance to spend money on a business or marketing coach. What they fail to realize is that learning how to be a successful in their online business requires marketing skills and the lack of those skills may end up costing them more than hiring a good coach.
My official definition of a coach is someone who helps a creative, resourceful, and empathic clients identify their agendas and options, choose a path, create a plan and stay focused. A good coach helps clients become more aware of their strengths, more aware of what inspires them, and helps navigate them to meaningful results.
A tennis coach has a chance to help the team achieve first place in their division if the team players have skill. If they are all beginning tennis players, it does not matter how good the coach may be because the chances are excellent that those kids are not going to reach sectionals. It also will not matter how good the coach is if the 5 starters on the basketball team graduated last year and only 3 players this year have any experience. In other words to be an excellent coach in the pure sense you need to have excellent clients.
I suspect, however, that most professionals and small businesses seek coaches because they have a specific problem. They are not really looking for personal development and empowerment; they are looking for a solution to their problem or want to achieve a particular outcome. As a result coaches, whether or not they are highly trained and certified as coaches, often provide a limited version of their skills. However, if it helps the client then the approach is justified.
Whatever the perspective, coaching is a great way to support clients. Coaches can train, consultants can train and trainers train. In fact, to become a coach with certain certified organizations coaches must go through a training process.
If you are a former teacher you have a reservoir of training skills from your classroom experiences. The beauty of training is that you can train others in person, through books or recordings or information products you create. Keep in mind, however, that training is not coaching in the pure form. In training you teach skills and you are not actually empowering your client. I would argue, however, that those may be the very skills your clients need to empower themselves in the first place! I am not sure you can separate the two and always stick with pure coaching if you do decide to become a coach.
I suspect that many coaches supplement their tasks with mentoring and trainings and sometimes consulting. I also am guessing that this approach works with more clients than those who are looking for pure coaching so keep this in mind if you are thinking of leaving your retirement and becoming a coach. For instance, Tom owns a spa and he has the choice of two coaches. One is an outstanding coach. The other is an excellent coach with experience in running a small business. Who do you think will get the business? My suggestion is not to hide your skills and experience. It will be much easier for you to find a niche that will work well with you.
by: Ruthan Brodsky
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