Chongqing Trading Company Group Appliance Plate Blowing "five Storm" - Trading Company

20 New Year promotional resources

20 New Year promotional resources

20 billion line of promotional resources in place, making remarks to Chongqing

Home Appliances

Pull down the average market price of 30%. Yesterday (January 29, 2008), trading companies, the Group

Electrical

Section leader said during the Spring Festival, will launch a marketing battle end of the year, Chinese New Year 5 none other storm blowing, Jiefangbei, Yangjiaping, Shapingba, Nanping, Jiangbei, large ferry bombing campaign is the key.

20 single giant

Trading Company Group appliance plate responsible person said that currently, the company has amassed two billion yuan listed on domestic and international best-selling brand new models of products, ready to "Spring Festival" all other tasks, to further boost sales, to maximize the general feedback

Consumption

Persons.

Trading Company Group appliance plate has been active in consultation with the parties to negotiate access the full collection of resources, good back-up support for the Spring Festival season. At present, the already well-known brands with many suppliers, to discuss the Spring Festival shopping habits for the people of Chongqing preferential policies, to develop different models for different brands of goods sold ex-gratia scheme.

High-low

Trading Company Group appliance plate for person, the Chinese New Year campaign, the two main reasons for Trading Company Group appliance plate continue to act as price killer role.

First of all, after reloading, new sheets, marketing alliances, Trading Company Group appliance plate in all aspects of all supermarkets have been baptized and fully upgraded, positioning tends to be more fashionable, boutique, professional, high-end, all the categories Brand new boutique trading companies have chosen to store the first group listed electrical panels. Still, trading companies, the Group continues to adhere to the electrical section of the price line of the civilian population, in the Spring Festival period, the prices will bottom out again, again, as the leading force a price war.

Second, a trading company trading company United Group Electric Plate Electric, weight per appliance, the new century department store

Purchase

And bargaining power, integrated a variety of convenient channels of direct suppliers, the Chinese New Year price war preparations, the trading companies underwriting the first group off electrical goods section much higher than in the past, nearly accounting for 30% of total purchases.

Custom beholder

Early as last June, on the consumers to buy large appliances during the holiday needs and the purpose of purchase, purchase methods, purchasing budgets, promotions, taste preference, gifts look forward to other projects, trading companies, electrical plate group launched large-scale consumers in Chongqing holiday home appliance purchase intention survey, which meet the individual needs of the individual customization by consumers.

Today, consumers can sit at home plate to the Trading Company Group appliance chain stores in the region make a phone call informed the purchase intention, we can get different benefits program choices, and to the store can be immediately selected for their own needs Packages with discount merchandise, eliminating the need for consumers to play together own shopping queuing.

by: gaga

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