Chiropractic Marketing: How To Use Direct Mail Efficiently To Get More Patients
This article will reveal an effective chiropractic marketing strategy that can bring an average of $10,000 monthly and get more new patients
. Direct Mail is one of the most effective tools many doctors have been using for years. It can bring more new patients predictably. This article will explain why direct mail can be a great help in chiropractic practice.Did you know that it is a great way to get LOTS of new patients?
I have a client who are earning an average of $10,000 monthly using direct mail program in their practice. Let me ask you a question... and stick with me here: What if someone that you trusted completely, told you that they had figured out a simple formula for driving in new patients into a practice predictably and it worked nearly every time? What if you found out that they were doing it using cheap little postcards and direct mail?
I can assure you that there are doctors doing this right now. I know this because I personally know hundreds of them who have learned how to use it to bring in a flood of new patients as predictably as the sun rises and sets.
Direct mail is not a magic pill and it is not a get rich quick program! With this program, you are surely to make a very significant income without having a lot of risk.
Why Is Direct Mail Hardly Used By Practitioners?
There are sales rep's for the yellow pages, for Val-Pak, for television advertising but there is not a sales rep for direct mail. I am convinced this is why so few doctors use it.
Why It Is So Effective in Getting Patients?
The very best thing about direct mail is that when you are in need of patients, you can mail them anytime using various formats. You can send postcards, letters, personalized letters, free samples, even a bowling ball in the mail, whenever you need some patients.
Next to chiropractic internet marketing, it is one of my favorite tools for bringing in lots of traffic fast.
How Effective is Direct Mail?
Here are some facts you might find interesting:
* Studies show that, on average, every dollar spent on Direct Mail advertising brings in $10 in sales.
* Believe it or not, over 50% of recipients of Direct Mail read it immediately, and of those, over 40% found the information they received useful.
* With direct mail, you reach prospects that actually want to hear from you. More than half of all American households say they would actually like to receive more Direct Mail that is pertinent to them.
* Consumers are receptive. Americans spent more than $244 billion in response to Direct Mail.
What Are Some Ways to Use Direct Mail?
Doctors that I coach are using direct mail as the basis of their reactivation program. Once they begin a monthly recall direct mail program they routinely can generate 10:1 return on investments and often more. It can also be used successfully to attract patients from close by neighborhoods. We discovered that 96% of patients residing within 3 miles away from the practice, means that you can actually get new patients from nearest areas.
Copyright (c) 2009 Ben Cummings
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