Chinese Home Appliance Retailers Ushered In The Second Modernization - Mechanical Alarm Watch
The global appliance industry has entered a structural adjustment period
, the response to this trend, China's home appliance chain industry is also expanding from the size of a comprehensive upgrade to the intensive mode of operation. This situation, the country the United States on a strategic model of change, through the "open big shop", "Building Shop" and other measures to build a harmonious and win-win relationship between new supply and demand began to promote circulation of China's second modern appliances.By the "big business" to "open big store"
Home appliance chain industry, "Happy Valley enclosure" type of scale expansion era has ended, reduce operating costs, enhance the effectiveness of a single shop in the intensive mode of development the industry development direction.
As the nation's largest home appliance retailer Gome has successfully explored a new type of store operating mode, namely, the "new living museum" mode. It is understood, the National Museum of the United States a new model of living is the greatest feature of experiential consumption, and store a lot of functional areas within the division, such as the Office of brand experience, brand display area, an integrated display area and so on, through the display and the actual operation of real machines, consumers can be achieved Experiential shopping.
Compared with traditional stores, the "new living museum" store has become a comprehensive electrical ShoppingMail, product category has been greatly enriched. To large and medium sized shops and Tajikistan, for example, its operating up to five thousand kinds of goods, including 3C products as much as three thousand species, is currently the largest home appliance product category the number of stores to meet the consumers one-stop shot the required demand for the product.
At the same time, the "new living museum," no longer store the layout of the brand category, but in the main category, breaking the traditional chain store brand displays by the inherent pattern. To notebook computers, for example, in addition to the brand on display, but also according to the price displayed will be the same price of the computer together, for consumers to comparison, an increase of the autonomy of consumers to purchase products. Personnel in the shopping guide, the "new living museum" all countries that adopted the US's own staff, thereby destabilizing the appliance manufacturers retail sales personnel stationed in the old model.
China Chain Store & Franchise Association, Guo Ge-ping said that the Chinese retail enterprises has grown from a one-way pursuit of size, number of explosive growth to the pursuit of effectiveness and efficiency to enhance the smooth transition, which requires the retail business in a timely manner to reflect and adjust. Gome "new living museum" mode, the first to break the traditional single-store appliance stores inefficient bottlenecks, to build a high-efficiency, low cost business model store, in the future such a "big shop" model will lead the development of China's home appliance retail industry.
To build a "false and true combined" Network Layout
With the booming Internet economy, home appliances online shopping has become an important consumer trends, the country represented by the United States home appliance retailer in this area began to rapidly layout.
Not long ago, the National Group of America, said that it is planning a new e-commerce solutions. It is reported that the United States plans to launch the country's e-commerce solutions will be different from the current number of e-commerce retail Web site, will focus on "fashion, the trend of personalized products" on the main push of some novel fashion of digital products that enable online of products and physical stores selling similar segment.
In fact, the National Mall America Online as early as 2005, which was fully on-line has now begun to take shape. It is reported that the U.S. online store has opened the country, including Hong Kong, including 43 sub-stations, more than 90 regions across the country, operating 72 classes, more than 500 brands, two thousand models of 3C household electrical appliances, and provide almost all the goods Free, fast delivery service.
GOME physical network layout of the development of e-commerce provides a reliable guarantee. It is understood that, the National US-320 large and medium cities in the country has more than 1,300 directly operated stores, with more than 500 vendors worldwide have established close cooperative relations. GOME advantage of physical network can be transferred rapidly to e-commerce to form a line, line and complementary three-dimensional network layout.
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