China Rice Cooker Town In Transition Encounter Difficulties
In the export situation is grim circumstances
, the first half of this year exports of household appliances has gone against the tide Lianjiang rosy, 425.5% growth in exports, which exports rice cooker Jia. At present, the Lianjiang annual production of about 30 million rice cookers, has become the largest rice cooker production base and export base enterprise clusters.
However, after the big industries, many of Lianjiang rice cooker was faced with a difficult business, producing a pot earn 3 yuan, or even no money. Low profits in this industry has become the biggest constraint issues, industrial upgrading has become the most realistic option.
Experienced the joy of lianjiang big rice cooker industry will again have the meaning of how stronger specimens.
Recently, in Lianjiang City Group Co., Ltd. Guangdong Wei WANG, within a busy, working people are stepping up production of the rice cooker. In the first half of this year Wei WANG Group "release of a satellite" in the export situation is extremely serious circumstances, exports rosy times of adversity than the same period last year increased by 189%.
Causes:
Why is the rise of a huge rice cooker industry group Lianjiang
Contrarian export boom, the rice cooker, so that the rice cooker Lianjiang industries have become more concerned about the outside world.
At present, the production of rice cooker Lianjiang 30 million annually. Lianjiang the city with the rice cooker industry-related businesses, including the production of accessories, a total of 527. Only within the development zone on the rice cooker gathered more than 20,000 industrial workers, the whole lianjiang is as high as forty or fifty thousand people.
According to statistics, at present, the city has an annual output of rice cooker can reach more than 3,000 million, accounting for rice cooker output 1 / 3, rice cooker parts production also accounted for more than 70% of the country. The products not only popular in China, but also exported to Europe and the United States, Africa, Southeast Asia, 36 countries and regions, become the country's largest rice cooker production base and export base enterprise clusters.
In 1982, Zhanjiang company began mass production of household appliances in the domestic sales of rice cooker, rice cooker was still a very new thing. This eating crabs move quickly to open the market.
In 1987, Industrial Group Co., Ltd. of Guangdong Zhanjiang hemisphere formation, rice cooker production is increasing continuously. The last century, the early 90s, "hemisphere" has become the number one brand in domestic rice cooker industry, but also become a loud Zhanjiang a business card.
Rice cooker in the hemisphere, extremely hot days, Lianjiang's rice cooker industry also began to grow. In the beginning, Lianjiang just for "hemisphere" rice cookers produce some parts, and gradually began to have finished production. "The last century 80's, to produce the finished product is entirely hand-chipped out of a day, a person can produce a maximum. Today, automatic production line can produce 1,000 a day."
Development: who have been battered of fake and shoddy electrical
There was a time, there have been counterfeit Lianjiang the rice cooker products. Took place in August 2000 the "fake bad electrical incident", so that the individual manufacturers to produce inferior Lianjiang rice cooker at the national market was closed down a number of professional, national number of trade fairs, ordering was surprised to read: lianjiang appliances shall not enter into inside!
That year in August, established a remediation lianjiang rice cooker industry leadership group, the organization of professional law enforcement personnel carried out on electrical appliances industry, a massive counterfeiting rectification actions, has seized sub-standard rice cooker near a group of 60000 and accessories , the market value of about 200 million; while developing rice cookers and accessories product standards.
Through the special action, greatly improved the quality of lianjiang rice cooker emerged "strong", "Wei WANG", "Huaqiang" and other utter the least sound a number of extremely popular and consumers of the brand, the products sell well all over the country and exported to Southeast Asia , the Middle East and other countries and regions, the market will shut out the phenomenon of Lianjiang rice cooker never happened.
Rice cooker industry in the Lianjiang critical period of development, measures to assist the government played a crucial role.
Lianjiang Jiuzhou River Economic Development Experimental Zone Management Committee, Minister of Economic Development, said Huang Yan, when the rice cooker manufacturer lianjiang are scattered, quality control is very convenient, counterfeit goods into a big problem. Government and several major rice cooker manufacturer, after discussions, to determine specifically the establishment of electrical appliances in the Jiuzhou Jiang Development Zone, Industrial Park, the city-wide distributed rice cooker manufacturers together.
Lianjiang Electric boss was informed that, the overjoyed, have to apply to land, had been planning to field the development of six bosses changed their mind. Today, many enterprises have been stationed in rice cooker Industrial Park.
A business owner, said Lianjiang's rice cooker industry to develop to today's size, with the industrial park was built for a great relationship.
Dilemma: a rice cooker earn 3 yuan
Lianjiang rice cooker industry has become a little worry in the most realistic topics, the output increases, but profits are becoming less and less, become a crowding together in this industry, enterprises are empathy for each one point. One big worry is that industry, the profits were getting lower and lower.
Example, the export of rice cooker is now among the species, the most popular for the 1.8-liter, price of 60 yuan each, but the cost was 57 yuan, earn 3 yuan. If the loss of larger, then the cost should be 60 yuan a. The key now is to grasp loss. "It depends on national policy, export rice cooker, 10% of the export tax rebate, there is no piece of impossible."
Export growth is also solid behind the worries.
Dai Shi said that now the export is not well done, some of the country is also making things difficult for export purposes. They introduced a number of policies to support local enterprises producing finished products, rather than encourage the import of finished products. At present, some importers only imported rice cooker parts, in the local assembly, export tariffs on finished products and semi-finished products in a big difference.
Struggle: export products, lack their own brands had an impact on the financial crisis, losing a part of foreign trade companies. Because of foreign trade companies can not price pressure, they are not done. Many of our customers is a direct come its way.
LU Xi-ping there is a little confusing. China is implementing many buyers prefer to purchase the Pearl River Delta area, rather than to lianjiang to. Because the Pearl River Delta is more like a big supermarket, they can buy things all fixed up, you can save costs.
And well-developed logistics industry in the Pearl River Delta area, even if there is only 200 boxes of goods, and quickly removed. But here may have to wait until a vehicle loaded with cargo before departure. "And we have goods will be transferred around, almost crippled."
In the export products of our own brand, which is the hometown of China's rice cooker is one face of the confusion.
Among some of the current export rice cookers have their own brand. The other will be used for some time to see if there are quality issues. But 80% of the production of OEM products. Instructions provided by the other side to produce OEM products. Now posted some Chinese brands are not familiar with the brand. At present, the Lianjiang exports mainly rice cooker which is based on OEM. "Using their own brands in the country easy to sell."
Strategy: the same brand should be like falling in love
For the next step development strategy, Dai Shi said, is to create their own brands. Well-known trademarks has been made in China, which has attracted many merchants coming. "If they are willing to select high-grade pot, then I have here is the first choice." Exports of 3.3 million U.S. dollars last year, this year, exports will more than 10 million U.S. dollars.
For the future direction of development, LU Xi-ping said that to create the brand, to increase export efforts, at the same time diversification. He has bought 100 acres in Zhongshan, the preparation has also run a factory in Zhongshan. Zhongshan is located in the Pearl River Delta region, information and logistics advantages, there are labor and cost Lianjiang advantage. Similarly, a rice cooker than in Lianjiang in Zhongshan production of higher production costs of about 1-2 yuan. To jointly set up factories in just two can complement each other, information, complement each other.
LU Xi-ping said the company in 2002 began a brand. Because too many low-end products on the market, competition, bad, and only do brand, only uniqueness. With the brand, as long as customers recognized the quality, increase some prices can be, but without its own brand can not. Cheaper low-end as long as they do on it.
Brand is not so easy, the need for product information, dealer recognition of the product also requires a process. "It's like falling in love, requires a sense of belonging."
Lianjiang brand rice cooker there is a sound reason for this is not enough publicity shortage. "The current appliance industry profits 20% to 30% will come up with a bid, selling advertising and doing, but we only spent about 15%. Mainly because the rice cooker profit is too low. We only have 3% to 5% of the profits of , and sometimes even non-profit. "
The future: " 'lianjiang made' market near unveiled and shouted out a"
Several years ago, the Lianjiang fragmented enterprise-ready planning to set up a rice cooker rice cooker Lianjiang Group, a registered capital of 30 million yuan. At that time, invited well-known planners specialize in planning, with 300,000 yuan in the planning costs were paid, but the last-minute lianjiang cookers groups or aborted. "We mainly cardiac arrhythmia, they did not make up. More than 10 individuals, each person's thoughts are not the same."
After this episode, the return to calm the re-integration of Lianjiang rice cooker industry was again put on the agenda. "But surely the Government should come forward to integrate Caixing about her." Lianjiang sources said a rice cooker in the industry.
"Although the whole, 'lianjiang made' rice cooker's reputation has not started well in the domestic and foreign markets, but through the concerted efforts of governments and enterprises, I believe this day has been unveiled and shouted out the market not far away." Mo Zhijun said.
Lianjiang has become China's largest rice cooker industrial production and export base, only in 2008 realized an industrial output value of 2.63 billion RMB, so far this year, realized an industrial output value 1.502 billion yuan over the same period last year by 3.9%.
In May 2006, Lianjiang City municipal government organizations, more than 200 entrepreneurs from Beijing to participate in home appliances, "2006 China International Consumer Electronics Fair," and was held in the Great Hall of the Canton Chamber to "develop gold at home and abroad customers, casting rice cooker Industry brilliant "as the theme of the 2006" China's township rice cooker "lianjiang city (Beijing) Press Release Promotion, devising a" Hometown of Chinese rice cooker "brand.
China Rice Cooker Town In Transition Encounter Difficulties
By: witch
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