Children's Shoes Has Become A Business Imperative To Create National Brands
Our children's shoes in the shoe industry, a smaller proportion of the industry
, brand deletion has been more serious, however, there is a huge children's shoes market development. According to statistics, children under 16 years of age in China reached 380 million, or about a quarter of China's total population, and there are around 27 million newborns born. Experts believe that China is in a golden field of children's shoes on the market has a size of about 300 million. And the market potential is very consistent with the domestic market of about 70% of children's shoes are low-end products, 20% is imported brand children's shoes, only 10% of the domestic brands. Therefore, the shoe has become imperative to create national brand.In the global economic downturn, out of economic crisis, not just the domestic shoe children's shoes to see the huge domestic market, foreign enterprises are aware of the public to the shoes, children's shoes have to enter the China market to carve up a huge piece of cake. With these international brands, with the gap between us where?
First, quality. In the choice of materials, processing, function, quality of imported shoes might be stronger than us because of foreign shoes early in children with us. More importantly, the children attach great importance to parents, it is to accept the results of these studies.
Second, the design. At present, China shoes enterprises also rarely results of their own design, usually to imitate the design of these international brands, and then OEM. This has caused, "piracy" flooding, plus shoes enterprises to benefit of cost control, quality shoes and worrying.
Therefore, for the domestic footwear enterprises, to eating the next piece of cake would create high-quality, innovative design of children's shoes. Now social advancements in technology, the global village gratitude is further reduced, in order to create high-quality children's shoes, technology is no longer a barrier. For design purposes, the domestic footwear enterprises with little experience, but we have our own advantages. As we all know, people with foreign human foot has a certain difference, the international brand of children's shoes are in accordance with the foreign person's foot design. So, we know better than foreigners in the foot people, we are fully able to design more in line with Chinese children's shoes. Therefore, we can not just turned their eyes to imitate the low end of market OEM. But to be creative. To the field of adult shoes did. To build a belongs to people their own brand, brand shoes in China to the international market, this is the need to challenge the Chinese shoe height.
Children's Shoes Has Become A Business Imperative To Create National Brands
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