Chenghai Toy effective against the "financial tsunami" the impact of

Chenghai Toy effective against the "financial tsunami" the impact of

In senior office in a lovely cartoon image of the pen in a group of young people live up to their story with the plot, making a cartoon, television, the network broadcast; in Chenghai District, Crown Road industrial park, an animation toy in the hands of the workers were being assembled, labeled "Double Diamond" trademark, put on the shelves of major domestic department stores, to enter Hong Kong, Taiwan, or Indonesia, Malaysia and other overseas markets ... ... This is the Guangdong Olympic Culture Co., Ltd. a tremendous flying animation clear and complete industrial chain. Reporter learned, the complete industry chain become increasingly Chenghai toys buffer against the "financial tsunami" and "Airbag." "Ice" courage under Lincheng

"Financial tsunami" on the number of processing trade enterprises in our city a great impact, but the recent press in Austria flying toy production base in Shantou see is another round of prosperity: Hong Hong injection molding machine is operating, the workers in an orderly manner cut the molding of plastic parts, classification; other workers are responsible for the pre-production outsourcing to other hardware, electronics, plastics and other components assembled; long lines, the four-wheel team composed of endless toys. According to the prospectus released by Austrian flying disclosure, this year the "Olympic Fly Animation" still maintains a steady momentum, the first quarter of 2008, the company's revenues reached 168 million, equivalent to the full year 2007 operating income of 35% .

But with all buildings in the process of Guangdong Chenghai Toy Co., Ltd., 90% of the products sold to the United States, average annual production value of nearly 200 million yuan. "Americans are always ahead of consumer advocate, obviously, the financial crisis will certainly affect the purchasing power of Americans, resulting in the backlog of goods, allows us to reduce the export orders. Fortunately, we arrived at the financial crisis before it had been all year orders, although slightly higher than in 2007 dropped by 10%, but the overall situation is good, Wal-Mart supermarket, several world-renowned companies such as Avon and our intention to have further cooperation, after all, the quality of our products is legendary The. "Yu-wide process Toys Co., Ltd., said deputy general manager of Zeise volume, they insisted the United States each season to hire a designer to Shantou stagnation, brought Americans the popular elements and concepts, then the company more than 160 designers to conceptual design, re-export to foreign manufacturers for OEM sales, interlocking chain to the company's products are exported to countries around the world. Lang praised Chenghai "very 61"

This year, the export-oriented businesses were labor costs, RMB appreciation and the impact of fluctuations in the international economic situation, Chenghai toy industry is also facing challenges. So, Chenghai toys how to face challenges? Lang-known economists that Chenghai toy industry is "developing a good, promising," not, as some parts of the large number of business failures, as the case, because control of the whole industrial chain. "This chain I call it '61 ', that is, product design, raw material procurement, storage and transportation, order processing, wholesale business, retail and the pure end product manufacturing. Pure manufacturing, net exports have been very difficult, to do now thing from pure manufacturing to the above six areas, this is the future direction of China's manufacturing industry. "Lang said.

Indeed, in Chenghai district, people can see the billboards are mostly associated with the toys, in addition to toy manufacturers, there are mold development, injection molding machines, die-casting machine, paint, packaging, toy concentration upstream and downstream business is here. From mold design and development to product development, from the playing board production to painting, from electronic components to the printing and packaging, toy train production facilities, no all-around solution Chenghai, plus nearly 300 trading companies, Chenghai toys has become a production base and export base.

It is reported that export Chenghai toys for more than 70%, accounting for 9% of toy exports, selling more than 100 countries and regions. Currently, the area has toys, gifts and related businesses more than 3,000 middle and lower reaches, has formed a complete industrial clusters, if combined with individual, family workshops, enterprises more than the total number to 10,000, employing 12 thousand people . After nearly 30 years of development, Chenghai toys industry chain is constantly stretched, many enterprises have gradually become bigger and stronger, create its own brand, toys and gifts annual output value of 14.5 billion.

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