Case Of Cold Fruit Juice Concentrate Exports Into Key Business Self
Since 2008, by the overseas Financial Turmoil
, our concentration Juice Drastic reduction of purchase orders; decline in purchase orders, while export prices decline sharply. In this context, the concentrated fruit juice business in China face the test of life and death. The investment adviser Food Chen Chen, chief researcher at the industry that the domestic fruit juice should be self-help enterprises to deal with the export freeze situation.Investment adviser in the release of "fruit juice market in China 2009-2012 Forecast of Investment Analysis and Report" shows that China's fruit juice accounted for 50% of world production, China's share of the global supplier of apple juice concentrate juice market share of around 70% . Global apple juice concentrate in 2007 totaled more than 1.5 million tons of trade, the Chinese concentrated apple juice exports reached 1.04 million tons, almost the world's apple juice 70.56% of total trade. In 2008, China exported 692,900 tons fruit juice concentrate, down 33.55% over 2007.
Cast consultancy industry research center data, 2008 is apple juice concentrate industry, the largest decline in the number or the year, the price of juice concentrate from 2000 U.S. dollars / tonne before falling sharply to 600 U.S. dollars / ton; Raw material Price from 1,400 U.S. dollars / ton plummeted 450 U.S. dollars / ton. In 2008, apple juice concentrate prices had decreased, or speed were a record high.
Exports in the industry overall freeze, while the performance of enterprises is also the inevitable setbacks. Recently, the country hit Lu and Anderle are released in the first half of the financial statements, have seen substantial decline in performance, the two companies will cause the fluctuation in performance attributed to the decline in export prices lead to performance decline.
SDIC released 2009 mid-year report shows that to achieve total revenue of 503 million yuan, down 35.59%, a net profit of 11.147 million yuan, down 81.15 percent. As the company's main products are mainly apple juice caused a dramatic decline in export prices. Anderle released 2009 mid-year report showed that first half operating income 291 million yuan, down 70%; to achieve net profit of 15.63 million yuan, down 93%.
Heavily dependent on exports of Chinese fruit juice company in the current financial crisis, under the influence has been hit hard in the food industry investment adviser Chen Chen, chief researcher believes that domestic enterprises should be self fruit juice concentrate, to deal with the export freeze situation.
At present, the existence of concentrated fruit juice products a single enterprise, the lack of brand, the lack of pricing power discourse, industry issues such as disorderly competition. In the short term, expanding domestic demand is one way to deal with the export crisis; from long-term, open up the whole industrial chain, concentrated fruit juice business is the development trend of the future. Value-added space to expand fruit juice concentrates, to extend and improve the industry chain, to encourage product diversification are all domestic companies should do now.
Also entered in 2009, the domestic fruit juice market competition on the increase in intensity, with the major companies this year to seize the fruit juice consumer market, master Raw materials Juice processing enterprises on a dream. Recently, Unity And Anderle form joint venture on a total investment of 200 million yuan.
Investment adviser in the food industry researcher Chen Chen that the fruit juice company opened up its upstream and downstream industries will help expand the domestic market, export opportunities to reduce the impact of the cold; In addition, open up the upstream and downstream industries will help increase domestic juice industry competitiveness. How to Create a Successful Home Business Why Home Based Business Opportunities Do Not Exists Anymore Opportunities For A Home Based Business How To Find The Right Online Business Opportunities For Yourself Calgary Security Alarms Ltd for dsc, ademco, ge, honeywell for alarms home/ business Better Business Bureau A Rated Ways That One Can Start A Home Based Business Ways To Start A Home Business On A Budget Having The Straight Dope On Home Business Why Many Top Home Based Business Reasons For The Would Be Entrepreneur Discover a Secret Regarding Home Based Business Web Design Minimize monthly bills through debt consolidation options Cheaper Bills But More Comfort How to Stop Paying Monthly Cable Bills Ever Again