The big push by Callaway for the FT-9 Driver is the ability to shape your shots
, "the shot makers return" is the blurb in the commercial, fade, draw or anything in between. Of course it's nice to have Phil Mickelson be your spokesman when promoting creativity. What's behind it? The Hyperbolic Face Technology where ball speeds are purported to dramatically increase across the entire face generated more distance. Coupled with the Fusion Technology that creates maximum perimeter weighting and you have a very high tech driver waiting for action.