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Business Communication

Business Communication is considered as a back bone of most of the organization

. Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. With the advent of the global economy, communication takes on a more prominent role for business success.

A company's internal communication climate also plays a pivotal role in its ability to function as a unit and compete effectively within the marketplace. A company's overall climate is most likely established within levels of management and spreads from there. A corporate work climate can be compared to the mood or atmosphere of the company as a whole, as well as within individual work groups according to Global Health Technical Briefs. This atmosphere results from the different forms of communications and interactions that take place between management and employees and amongst employees.

Good communication climates foster worker productivity and initiative, while bad ones can foster low morale, lost productivity and untapped talent and abilities. It has taken on a more vital role within the workplace, inside business-to-business relationships and within the global marketplace as companies work to maintain viability, according to the Wisconsin Business Alumni.

More diversity within the workplace coupled with a flatter, less hierarchical organizational structure requires climates that evoke trust and empowerment to bring out the best a company has to offer. Communication climates within companies can also have a bottom-line effect on a business' ability to complete within the global marketplace.

With the inducement of e-communication in business todays requirement of proficient and effective communication skilled employees has been increasing day by day. In just a decade of time the Internet has become a huge world-wide phenomenon, dramatically changing the way local and international business is done. In the mid-1990's less than 10 million people were then using the Internet. Today, there are more than one-billion internet users in the world. A breakdown of estimated international internet use population in the top-17 countries is as follows:

1. China: 255 million or more

2. United States: 220 million

3. Japan: 95 million

4. India: 61 million

5. Germany: 54 million

6. United Kingdom: 41 million

7. France. 35 million

8. Russia: 29 million

9. Brazil: 28 million

10. Korea: 35 million

There is a really interesting Internet statistic (which makes us question the marketing smartness of many small business owners) what with a quite surprising 43% of the small businesses not having a working website, in spite of a substantial 83% of people going-online to shop for local products and service.

From those online local searches done, 8 out of 10 will also visit or call a local merchant, with 6 out of 10 making an online buy. At least 97% of people with online access research various products and services they are thinking about buying prior to making their purchase. When pay-per-click ads and search-result listings are both showing as a result of user search terms those search-results pages usually experience at least a 45% increase in e-business transactions, with 43% more web-page-views, and in excess of 38% more site-visitors and their valuable time spent on your site.

by: somitra sharma
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