Build Your Facebook Business Fan Page, Grow Your Brand, and Increase Sales
No longer does a business have to wonder how to make money from social networking
. You don't have to create a game that gets adopted by millions of users or get a show on MTV to increase your sales. Now businesses can get involved with the largest of the social networks and be welcomed by over 400 million people.Before you think that this might involve going after friends, and paying attention to what people are having for breakfast, think again. Facebook Fan Pages allow businesses to build a powerful presence that will allow them to grow their brand and increase their sales. This isn't a place where you will incessantly pitch product, this is an environment where you will get to listen to the voice of your customers and empower them to take action.
A Fan Page For Your Business
Before you launch a fan page for your business consider your goals. Are you going to use this just for building a brand? Do you want your fan page to drive traffic back to your website to help generate sales or opt-ins?
Your plan doesn't need to be complicated; however, having a few points of action in place will help you to get the most from this rich environment of activity.
Building Your Brand
If you have a product that has nationwide appeal and you want to grow the power of your brand, then having a rich fan page environment is the way to go. The "basic" fan page won't allow you to incorporate the colors, logo, and branding that you have spent considerable time in developing.
To strengthen your brand on Facebook, consider adding custom Tabs to your business Fan Page. With these in place you can create the same look and feel as your website, bringing the strength of your brand to the social network. Give your fans the power to spread your brand name by encouraging them to share their videos and photos of your product in action.
Increasing Sales
With a strong fan page as the foundation for your business in social marketing you will be in position to grow your sales. It is important to be careful when doing this as to not turn away your fans (after all, even the biggest rockers give their fans a show for the price of the ticket).
To increase your sales with by using your business fan page consider offering special promotions only to your vans. When you have a physical store location consider creating a special evening or morning event just for your fans.
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Build Your Facebook Business Fan Page, Grow Your Brand, and Increase Sales
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