Beijing November 11 Morning News, According To Foreign Media Reported Yesterday, As Part Of A Nation
After two consecutive months of sales decline
, in October, household appliances to the countryside to 12.1 billion in a single month sales to new heights. However, careful observation of the Commerce Department reported sales data, heart health a question mark - the actual delivery of the number of successful enterprises reached 65.8738 million sets, with the ultimate marketing system in the registration of home appliances to the countryside, only 27.8778 million units sold.This is 38 million units behind the gap between what happened?
An air-conditioning giant paper's argument is that some rural dealers in the sale, did not take formal procedures for financial subsidies. Main dealer in order to avoid to pay 4% of the VAT is not in the actual sales invoice, which led to some of the products and home appliances to the countryside can not be the Ministry of Commerce of the countryside products statistical system. In addition, does not rule out some of the rural consumer subsidies, cumbersome procedures for consideration of the application to abandon subsidies.
This obviously can not explain all the things, or say no invoice, not the subsidies, only a minority phenomenon. There is no doubt that factory shipments of products sold to the number of sales organizations, while the registration of sales and marketing enterprise is sold to consumers, the number is obviously the difference between sales enterprise inventory.
Home appliances to the countryside across the country appear in the course of the great channels of inventory, in the air-conditioning, mobile phones and other products the most outstanding performance in the field. Ministry of Commerce statistics show that sales of air conditioners accounted for 42% of home appliances to the countryside of the Gree Electric Appliance Although sales of 2.775 billion yuan in third place, but its shipments of 8.56 million units and 103 million units, sales of the registration The difference between the reached 7.53 million units, while the United States and refrigeration equipment, the company's 1.21 million units of channel inventory is also very obvious.
Mobile phones is also clear that the channel inventory, including Huawei Technologies and shipments of 2.42 million units compared to that of its registered sales of only 63600 sets; Haier Communications 1.25 million units shipped, only behind the registration of sales 84400 units.
Home appliances to the countryside in the first 10 months of this year, achieved sales of 508 billion yuan for the global financial crisis, against the backdrop of expanding domestic demand, made enormous contributions - a household electrical appliance enterprises benefit from this congregation, have handed over rated for great things. However, we toast the victories celebrated by appliances when you go to the countryside, a hide behind the "inventory" crisis has already surfaced some signs.
It can be said that the current channels of home appliances to the countryside a huge inventory, not unrelated to their tender. As the winning products are price-cap, but within one year after the beginning of the year can not be changed, while the home appliances, mobile phones and other products replacement quickly, the beginning of the successful products may soon become obsolete because of the sale will not ring true.
On the other hand, with the home appliances to the countryside in-depth, from the initial meeting, "from scratch" to the needs of rural consumers and higher replacement demand the same product within a year there is no way the needs of rural consumers more requirements.
This is undoubtedly the countryside by 2010, household electrical appliances urgent need for improvement. The information revealed from the current look of the home appliances to the countryside in 2010 will abolish the countryside products, price caps, and learn from some of the effective practice of trade-in, hoping to further enlarge the scale, while sales of home appliances to the countryside to ease the inventory shall consider.
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