Are You Providing Value In Your Information Or Just Passing It Along?
I have noticed lately, a lot of people out there promoting to help people
, but they are really not teaching or helping anyone. For the most part they are just regurgitating the simple basics that almost everyone already knows. They're not providing much value.
If you are going to promote helping others, then help them, give them the full information and help yourself in the process.
I recently reviewed a video that said how to increase your leads or something similar to that. At the end of the four minute video I had not heard any reference to lead generation or capture and nothing of any relevance really to help my business. There was either a disconnect in information from the title, or a mis-direct. With your title or marketing disconnecting with the information you are providing, it will ultimately cause people to turn off your message and move one.
I know myself, I do not like to try and teach anything I honestly do not know anything about. I will not use many of the tactics that have been suggested by others, to simply read three or four different articles and piecemeal it together and call it my own work just for the sake of having something to produce. Some say that is silly or that I am making things harder than it should be. That is just me I guess a little stubborn on how I view things. I really do not like to add bulk to the haystack.
I understand when you are branding yourself there is certain information that you are going to pass on that others have talked about before. It is impossible not to do that, just because you have seen the information before does not mean that your followers have. But see if you can add to it.
What I am saying is, provide useful information that can really help people. Let them know how what you learned made a difference. Feel free to pass on information you just learned. You can always simply reference where you got the information if your followers want to check out the original source, but I would add how that changed what you did, or how it positively affected you or your business. Do not just pass along the same information and call it your own. Yes, I know it is being passed on in your own words in another way and not copying per se, but expound on it add to it.
In the end by truly helping others, it will go a lot further in your branding, self-growth, understanding and ultimately to helping and aiding your business. Give more than everyone else is and the followers will come.
by: John Woodman
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