Advertising your Business Online
Online advertising is unlike any other forms of advertisement and you should have
a basic grasp of the concepts involved before committing your resources to the venture.You should have an idea on your target audience and a clear set of objectives on what you want to achieve in the short and long term.
Below is a simple guide to help you out as you weigh your options regarding online advertisement:
Locate Where to Purchase Online Ads
Advertising networks sell advertisement spaces across a number of online sites with a single purchase. These are the easiest places you can purchase online advertisement spaces. Other options include advertising agencies, national newspaper sites, e-mail newsletters, search engines and similar sites that specialize in online marketing.
Target Audience
You should establish your target audience and know which sites they are likely to visit. Those are the sites where you should advertise your products and services most prominently. It is worth spending more to reach the people who will actually become customers than being seen then bypassed at common sites.
You also need to know how effective each type of online advertisement is compared to others. Banners are the advertising boxes that appear on a Web page. They are the most common form of online advertisement. They have however become less and less effective due to their high number and development of better options.
Interstitial Advertisements
Interstitial advertisements pop up on a page or interrupt between pages. They are effective but can be more expensive to produce and place. The key is to target a specific audience, then get images and quick links to guide them to your website and products or services on offer.
You may hire an advertisement agency or web designer who specializes in Web advertising to design an ad for you. Pay careful attention to the wording, message and how your company or service is branded. Make sure it is consistent with your overall marketing strategy, so you reach the appropriate audience; and they don't exit your site once they find it.
Ensure you shop aggressively for a suitable online advertisement space. The online market is cutthroat, so look around for the best prices and deals that meet your needs. Advertising sales people expect you to negotiate prices and will often start you off at high limits.
Choose a price structure that works for your business according to your needs and resources. If you choose per impression, you may pay a CPM (cost per thousand) each time your banner appears. Per click-through, you'll pay for each hit your ad gets. Per lead, you may pay each time you get an online registration or a request for a catalog. Per sale, you pay each time someone buys something you've advertised. Rates are highly variable depending on the advertising network you choose.
Lastly, review the outcome of the campaign and make adjustments as needed. Online advertisement changes can usually be completed and integrated into the net within days. Verify responses to see if you met your goals once the campaign is done. If not, give some thought to revamping your campaign or choosing another form of advertising.
You should supplement your advertisements with email marketing so as to keep in touch with prospective clients who have shown interest on your company.
Email campaign are a great way to do follow up and strengthen the relationship you have built with new customers.
You should obtain email software that will assist you send bulk emails and keep a track on how your online advertisement campaign is taking shape.
Advertising your Business Online
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