Advantages Of Mobile Marketing & Proximity Marketing For Businesses
Companies and individuals use various means to reach out to the maximum number of potential customers
. Newspapers, TV channels, magazines, Internet, and now mobile phones have become a potent tool to convey the messages of the companies to the customers. Mobile marketing & proximity marketing today are increasingly being used to send across messages of the advertisers to the customers.Most people know that sending text messages to people on their mobiles to inform them of various products and services is known as mobile advertising. Not many people know the real meaning of proximity marketing. Most people are used to text from friends and family.
It uses a new revolutionary technology called Bluetooth to send message across to mobile phones in the proximity, hence the name. Bluetooth is a method which does not require the use of service providers and they can be bypassed. They also provide hands free tasks devices to utilize most Bluetooth devices.
Since most of the mobile phones today have Bluetooth, all customers who are in the nearby areas get signals that are being sent in the form of text message, picture or videos. The only condition is that the Bluetooth must be turned on. The manager of malls can use proximity marketing effectively to dole out offers and discounts to all those who are in the vicinity.
Mobile marketing and proximity promotion have become effective means of communication with the customers nearby to increase sales while informing them of products. Both marketing and proximity promotion will exploit the use of mobile phones in customer possession but use different technologies.
Customers who are within proximity are in for a treat when they accept various messages from businesses. When users accept the message, they can utilize the benefits of obtaining discounts on merchandise. In the malls, target audiences can be effectively targeted.
So far, retailers and malls are taking advantage of the technology to send various discounts and inform customers. The exception is for the target audience to be in propinquity to have access to the ads. Consumers can take advantage of deals sent to their phones to see the real benefit.
There are people who say that it is not ethical to send unwanted messages to the mobile phones in possession of people as it is a violation of the privacy of people and it is not decent. Some might agree there should be a provisional guideline for the customer and they should have the option of accepting or rejecting any message he or she gets on their mobile phone.
For small companies and businesses, mobile marketing has emerged as a potent tool for the promotion of their business and for improving sales. Most of them know that they cannot compete with big companies as far as expenditure on sales promotion and advertising campaigns are concerned. But they can use tools utilized in proximity to increase the footfall and eventually, their sales.
Ads are incorporated with Bluetooth technology and the conditions of exploiting the technique is advantageous. Mobile marketing & proximity marketing will without a doubt become the most preferred method of promoting discounts and ads. Consumers can save money and get the best of the best deals when they accept the messages.
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